Stephanie McLaughlin

I recognized recently that my bio needed some updating, which led me to realize I don’t know when I crossed the line from simply an experienced professional to a fully seasoned one but, with almost 30 years in the workforce and nearly 20 serving clients of Savoir Faire, I suppose I can’t deny it.

Working in an industry that is constantly evolving has blurred the passing of time since each week seems to bring the introduction of another new technology that we get to learn and play with to determine how effective it might be for our clients. On many days I feel like both the ingenue and the savvy professional. It’s what keeps things exciting for me.

My background in journalism only sharpened my innate curiosity. It taught me how to ask questions and look at the world from multiple angles to reveal the truth of any situation, which is especially effective for my clients, many of whom have found it impressive enough to stay with us for almost a decade.

I’ve been told my superpower is uncovering a company’s “soul,” after which I’m able to determine the marketing tactics that will have the most impact for that company and then craft the stories that will move their audiences to action. My ultimate goal is to help you Make Your Marketing Matter.

The thing that drives me is making an impact for my clients, helping them grow their businesses and find new ways to thrive in this ever-changing business climate.

Savoir Faire works with a range of clients in both the B2B and B2C markets. We have a deep understanding of the needs of professional services firms, an interesting vein of experience with manufacturing firms, and extensive understanding of companies selling goods and services, both online and from a physical location.

Throughout my career, I have been active in many community organizations. I have served on the University of New Hampshire-Manchester Advisory Board since 2006. It was a singular honor to be named the 2020-2022 Grand Marshal of the Manchester St. Patrick’s Parade, on whose planning committee I served for more than a decade. Older community investment activities can be found on my LinkedIn profile.

If you’re interested in ancient history, I graduated magna cum laude from Northeastern University’s School of Journalism with a major in Journalism and a minor in Political Science. A 9-month study abroad program in Ireland was a formative experience for me in many ways.

In more modern history, I live in Manchester, NH, with my husband Patrick and a rambunctious black cat named Quinn. Professionally, I consider myself confident and optimistic. Personally, I’m sassy and usually a little ridiculous.

You can find a more detailed professional background on LinkedIn.