by Stephanie McLaughlin | Aug 26, 2021 | Websites
You may not remember Ron Popeil, the TV pitchman who coined the phrase, “set it and forget it.” We do, but only because we turn his pitch on its head when we say, “Don’t set it and forget it” when talking about website maintenance. Don’t treat your website like one of...
by Stephanie McLaughlin | Aug 19, 2021 | Content Marketing
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were...
by Stephanie McLaughlin | Jul 29, 2021 | Strategy & Analysis
Many of us relate to Freddie Mercury when he sings, “I want it all, and I want it now!” We’re now an instant gratification society and we expect to get whatever we want right away. Your customers have a lot of “I want” thoughts every day and these are called micro...
by Stephanie McLaughlin | Jul 22, 2021 | Websites
Companies determining how to plan a website should take note of our new page, The Ultimate Guide to Website Planning and Maintenance. We recommend taking great care when website planning as your site and its content are going to inform Google about your areas of...
by Stephanie McLaughlin | Jul 15, 2021 | Strategy & Analysis
I’m surprised to see so many of my connections without professional headshots for LinkedIn. This is the primary “professional” social media channel, and there’s no type of business where it makes sense to use a selfie as your profile photo. This is the first...
by Stephanie McLaughlin | Jul 6, 2021 | Websites
Outdated websites are more common than you might think. One of our longtime clients, a nonprofit, expected funding for a brand-new website but the funding fell through (for now). Rebuilding their site is on hold. What do you do when your business’ website isn’t great...
by Stephanie McLaughlin | Jun 24, 2021 | Content Marketing
If, as we’ve been telling you, content is king, why would you remove outdated content from your website? We’re glad you asked! There are a couple good reasons to prune old content from your site. You may have blog posts or web pages touting details of your services or...
by Stephanie McLaughlin | Jun 17, 2021 | Traditional Marketing
As the country (and world) re-opens, we’re seeing the return of live event marketing with in-person trade shows and conventions. Several of our clients are in industries where big gatherings like these were once the norm. Virtual events took over during the last...
by Stephanie McLaughlin | May 26, 2021 | Websites
There are a few website content management systems (CMS) with great staying power: WordPress, Joomla and Drupal. These systems evolved and changed over the years as users adopted them, tested them and pushed them to their limits. As users’ needs changed, the...
by Stephanie McLaughlin | May 20, 2021 | Strategy & Analysis
Have you noticed a digital transformation happening all around? You see it every day: on your cell phone, the displays and functions of your car, on your TV and in the smart bulb you put in a light fixture. Digital advances are popping into most other things, too....
