Welcome to the Savoir Faire Blog
Attract customers with your Google My Business listing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s...
Marketing discovery leads to content strategy
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process leads us...
How to Market Your Team to Convey Brand Trust
In these cuckoo times of global pandemic, building brand trust is more important than ever. Consumers can clearly see who behaves admirably and...
Make Your Marketing Matter: The Magazine
Savoir Faire recently produced a print magazine we titled Make Your Marketing Matter, and here’s why we did it:
- Print media and...
Marketing in uncertain times
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically...
Why Your Blog Should Be Optimized
You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and...
When is it time to hire a creative marketing agency
Ready for the Roaring ‘20s 2.0? A new decade gets us thinking about the future and our capabilities to grow - and you...
We Wish You a Faire-y Christmas!
Just like our approach to marketing, the team at Savoir Faire incorporates sparks of the traditional as well as bytes of digital into...
Remove Guesswork with E-commerce Audits
We can’t imagine – and certainly wouldn’t advise – including e-commerce in your business without performing regular analysis to monitor progress and gauge...
Zen and the art of green bean casserole
The hashtags #casserole and #greenbeancasserole are trending, which means Thanksgiving quickly approaches. At Savoir Faire, we like to share a little about the...
Savoir Faire’s Little Marketing Monsters
We’ve all got a little monster in us.
Maybe that’s why I’ve loved monsters for as long as I can remember. Thankfully, the...
Simple Methods for Creating an Ebook
National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to...
Marketing Malpractice: 18 Bucks is Not Worth Losing Your Trust
We see a scenario time and again and our advice is “Own your own stuff!” Don’t become a victim of marketing malpractice.
What...
Team Savoir Faire Is On the Move
Two-thirds of American companies have team members working remotely (according to Talent LMS)—and you can include Savoir Faire in...