Find money even when you have no marketing budget
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a...
What to know about Google’s Core Web Vitals update
We knew when TV pitch man/inventor Ron Popeil said, “Set it and forget it,” he wasn’t referring to your website. Your site is never “set” and you should never “forget it.” Case in point: are you “set” for Google’s “core web vitals” update coming in May 2021? What are...
Top 13 questions about PPC ads
If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most-frequently asked...
What to know about the jQuery update for WordPress 5.7
If cobwebs haunt the back end of your website and, more importantly, if you don’t know how to access the back end of your website, this post is for you. Forty percent of all websites use WordPress for content management, so there’s a decent chance your site utilizes...
Your email list needs a health checkup
Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How...
The importance of Google My Business optimization
Google My Business is Google’s business listing tool which can include information like location, hours, products and services. At its most basic, it can provide everything a consumer would need to find, contact and shop with you. But GMB can be much more than that....
Top 7 digital marketing trends for 2021
Team Savoir Faire uses its mastery of mentalism while predicting the top digital marketing trends of the coming year as well as a prediction of small business trends for 2021, too: Small business marketing trends Our world got turned upside down in 2020, thanks to...
Why perform a social media competitor analysis
We’re imploring you to spend more time on social media. Yes, we know you’re running a business, but performing a social media competitor analysis can help you in several ways: You’ll learn how your company’s social channels stack up next to your competition’s...
