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Are you using the wrong keywords?

Are you using the wrong keywords?

You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content in the world but the wrong...
Triumphant prospect email

Triumphant prospect email

Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads – as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...
Micro moments marketing

Micro moments marketing

​​ We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...
How to find blog post ideas

How to find blog post ideas

​Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
Keep it fresh by repurposing content

Keep it fresh by repurposing content

​Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel....