by Stephanie McLaughlin | Oct 21, 2021 | Email Marketing & Automation
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2022, know that every dollar you spend on email marketing has a return on investment of $36. Email marketing remains an economical and effective tactic for all...
by Stephanie McLaughlin | Oct 14, 2021 | Strategy & Analysis
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...
by Stephanie McLaughlin | Sep 30, 2021 | Websites
Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...
by Stephanie McLaughlin | Aug 26, 2021 | Websites
You may not remember Ron Popeil, the TV pitchman who coined the phrase, “set it and forget it.” We do, but only because we turn his pitch on its head when we say, “Don’t set it and forget it” when talking about website maintenance. Don’t treat your website like one of...
by Stephanie McLaughlin | Aug 19, 2021 | Content Marketing
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were...
by Stephanie McLaughlin | Jul 29, 2021 | Strategy & Analysis
Many of us relate to Freddie Mercury when he sings, “I want it all, and I want it now!” We’re now an instant gratification society and we expect to get whatever we want right away. Your customers have a lot of “I want” thoughts every day and these are called micro...
by Stephanie McLaughlin | Jul 22, 2021 | Websites
Companies determining how to plan a website should take note of our new page, The Ultimate Guide to Website Planning and Maintenance. We recommend taking great care when website planning as your site and its content are going to inform Google about your areas of...
by Stephanie McLaughlin | Jul 15, 2021 | Strategy & Analysis
I’m surprised to see so many of my connections without professional headshots for LinkedIn. This is the primary “professional” social media channel, and there’s no type of business where it makes sense to use a selfie as your profile photo. This is the first...
by Stephanie McLaughlin | Jul 6, 2021 | Websites
Outdated websites are more common than you might think. One of our longtime clients, a nonprofit, expected funding for a brand-new website but the funding fell through (for now). Rebuilding their site is on hold. What do you do when your business’ website isn’t great...
by Stephanie McLaughlin | Jun 24, 2021 | Content Marketing
If, as we’ve been telling you, content is king, why would you remove outdated content from your website? We’re glad you asked! There are a couple good reasons to prune old content from your site. You may have blog posts or web pages touting details of your services or...
