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Micro moments marketing

Micro moments marketing

​​ We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...
How to find blog post ideas

How to find blog post ideas

​Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
Owning your business website is essential

Owning your business website is essential

​Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...