The history of podcasts
The history of podcasts goes back further than 2004 – but that’s when the medium was dubbed “podcasting.”
How to find blog post ideas
Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
Keep it fresh by repurposing content
Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel....
Stats show email marketing vital to your business
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2022, know that every dollar you spend on email marketing has a return on investment of $36. Email marketing remains an economical and effective tactic for all...
Marketing discovery to content strategy
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...
Owning your business website is essential
Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...
Website maintenance is critical to your business
You may not remember Ron Popeil, the TV pitchman who coined the phrase, “set it and forget it.” We do, but only because we turn his pitch on its head when we say, “Don’t set it and forget it” when talking about website maintenance. Don’t treat your website like one of...
Elements of successful inbound marketing campaigns
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were...
