Your next six pack delivered | Points of Interest October 15
Crack open one (or all) of these new Points of Interest for some refreshing looks at what’s happening in business marketing right now. At the crossroads At Savoir Faire, we proudly live at the crossroads of digital and traditional marketing. It doesn’t need to be...
At the crossroads: Traditional marketing vs digital marketing
Some people find a crossroads to be a scary place, such as encountering one on a hike through unknown terrain. It’s also thought that blues musician Robert Johnson sold his soul to the devil at the crossroads. Well, at Savoir Faire, we proudly live at the crossroads –...
We restocked your one-stop shop | Points of Interest September 24
Twice a month, we deliver six packs of Points of Interest directly to your inbox. But we doubled down this time around, with the lowdown on our new one-stop site page, The Ultimate Guide to Email Marketing Strategy, the Target of email landing pages! Your one-stop...
Your one stop for email marketing solutions
We’ve been proclaiming for years what everyone else caught up to this year (thanks, pandemic): email marketing is alive, well and potentially the most cost-effective tactic in your content marketing toolbox. Because we believe so strongly in the power of email...
Say “No” to the Status Quo | Points of Interest September 10
If Anheuser-Busch hewed to the status quo, they’d still sell suds, but we wouldn’t have beer for our dogs! It’s time to take off your blinders and look outside your purview for new opportunities. These six POIs will give you some ideas. Live chat is your next digital...
What helps users not get lost in site navigation
The user experience (UX) of your website navigation menu is a crucial component of guiding potential customers toward solving their challenges. Poor menu labeling and design of your navigation causes customer frustration and likely bounces from your site. For example,...
School’s in session | Points of Interest August 27
While the kids get ready to go back (either in-person or online), we’ve got some virtual learning for you – packed into six nugget-sized lessons. (Read all six and you get a gold star on the chalkboard.)
Live chat is your next digital channel
Due to the pandemic, the top new digital channel used by small- and medium-size businesses is live chat, according to a new survey by Twilio. Covid-19 saw many brick and mortar companies introduce ecommerce for the first time to try to make up for some of their lost...
