What is your digital transformation strategy?
Have you noticed a digital transformation happening all around? You see it every day: on your cell phone, the displays and functions of your car, on your TV and in the smart bulb you put in a light fixture. Digital advances are popping into most other things, too....
What is it like to intern at Savoir Faire?
Hello Savoir Faire friends! My name is Lilly. I am a senior at the University of New Hampshire at Manchester studying Advertising and Public Relations, and Savoir Faire’s second-ever intern. In the Fall semester of my senior year at UNH-M Stephanie was a guest...
Website content vs website design
Website content versus website design is a hot debate among marketing experts on the regular. To prove it, here’s an excerpt of an actual conversation during an actual team meeting not too long ago: “The need for words f***s with my vision for the design,” says our...
Find money even when you have no marketing budget
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a...
What to know about Google’s Core Web Vitals update
We knew when TV pitch man/inventor Ron Popeil said, “Set it and forget it,” he wasn’t referring to your website. Your site is never “set” and you should never “forget it.” Case in point: are you “set” for Google’s “core web vitals” update coming in May 2021? What are...
Top 13 questions about PPC ads
If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most-frequently asked...
What to know about the jQuery update for WordPress 5.7
If cobwebs haunt the back end of your website and, more importantly, if you don’t know how to access the back end of your website, this post is for you. Forty percent of all websites use WordPress for content management, so there’s a decent chance your site utilizes...
Your email list needs a health checkup
Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How...
