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Savoir Stuff

A Spirited Romp Through Our Ultimate Marketing Guides

​Welcome to the ceremonial unveiling of Savoir Faire’s ultimate guides to digital marketing, designed to catapult your business into the stratosphere of success. Join us as we delve into the realms of: Marketing discovery Website wizardry Email marketing finesse...

ultimate guides to digital marketing
Websites

Your Website Is Your Biggest Marketing Asset

Marketing has changed dramatically in the recent past, specifically in terms of how consumers respond to information. Common methods of getting the message out about a company’s products and services like Direct Mail, Print Ads, Radio and TV ads and cold calling...

Your Website Is Your Biggest Marketing Asset – Savoir Faire Marketing & Communications
Savoir Stuff

Weaving Fashion Savvy into Your Marketing Fabric

​Nothing thrills me more than coordinating a fabulous ensemble, usually with at least a splash of pink! Now, bear with me for an intriguing comparison between the careful curation of an impeccable outfit and the development of the ultimate marketing packages for...

marketing packages for small business
Savoir Stuff

Resolve to Make Your Marketing Matter

​If you’re like me, you might not be a huge fan of New Year’s resolutions. They seem to fizzle out all too quickly and only leave you feeling a tad bit guilty. Instead, I prefer focusing on personal growth year-round—embracing the elements that enhance my life and...

make your marketing matter
Email Marketing & Automation

Email List Health for Small Business Owners

​Keeping your email list in fighting shape empowers you to keep at least one step ahead of your competition. Aim for a resilient, active and organic email list that fuels the growth of your small business. Savoir Faire’s in-house email experts employ a multitude of...

email list
Savoir Stuff

Digital marketing coach for small businesses

​My name is Stephanie McLaughlin and I am the principal of Savoir Faire Marketing/Communications. One of the favorite parts of my job is acting as a digital marketing coach for small businesses.  In the past year, I had the opportunity to support more than two...

digital marketing coach
Content Marketing

Are you using the wrong keywords?

You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content but the wrong keywords, will it...

wrong keywords
Search Engine Marketing

Introduction to GA4 Events

​Google Analytics - used by 28 million websites around the globe - is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently blasting the...

ga4
Email Marketing & Automation

Triumphant prospect email

Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads - as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...

prospect email
Strategy & Analysis

Micro moments marketing

​​ We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...

micro moments marketing
Content Marketing

How to find blog post ideas

​Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become...

blog post ideas
Content Marketing

Keep it fresh by repurposing content

​Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel....

repurposing content