Success with long-form content
Long-form content can perform very well as a single website page. This post examines two ways to achieve that.
Micro moments marketing
We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...
Boost your business using Instagram Reels for marketing
Short attention spans call for short-form video, and Instagram Reels is one of the most popular options for sharing brief video content. Some small and medium-sized businesses use Instagram Reels for marketing their products and services – should you? Instagram...
The history of podcasts
The history of podcasts goes back further than 2004 – but that’s when the medium was dubbed “podcasting.”
How to find blog post ideas
Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
Keep it fresh by repurposing content
Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel....
Marketing discovery to content strategy
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...
Owning your business website is essential
Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...
