The summer of pork? | Points of Interest July 30
We knew this summer was gonna be different (thank you, pandemic). But that doesn’t mean marketing takes a three-month vacation. The Pork Council’s letting pigs fly to try and save restaurants! While they help North Carolina barbecue, we’ll take care of your...
While you’re “safecationing” … | Points of Interest July 17
Here are six quick Points of Interest to enjoy. Whether you are masked and staying six feet apart at the beach or if you made a beach in your garage with bags of sand and a kiddie pool, we’ve got your summer reading right here! Meet the Marketing Monsters The Social...
Strategic email marketing is still effective
The pandemic has changed the way businesses market themselves for the foreseeable future – perhaps forever – and it has shown how email marketing is more important than ever for reaching customers when face to face (or mask to mask) isn’t an option. Strategic email...
A picture’s worth 1,000 w… | Points of Interest June 25
What? Where? Weasels? Oh, words! Yes, images speak volumes about our business brand and personal brand, so look deep into these POIs to discover how photos and design can perform wonders for your bottom line. Meet the Marketing Monsters You’ve met the egregious Email...
The monster at the end of this email | Points of Interest June 10
Don’t look, but there’s a monster at the end of this email. I implore you, do not click the monster at the end of this email! (Unless you’d like to learn some valuable content-related tactics.)
Be transparent, not invisible | Points of Interest May 29
Health care front line workers are inspiring the world in this time of crisis. We are also learning from health care marketers, whose dedication to information transparency will inspire trust even after we turn the corner on the pandemic. As marketers, one of our top...
Attract Customers with Your Google My Business Listing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s designed for companies with brick and mortar (physical) locations, and not restricted to retail businesses. Think of it as a mini website...
A-wop-bop-a-loo-bop | Points of Interest May 18
A lot of people discovered rock pioneer Little Richard’s Wikipedia page this week following his passing. If a potential new client had a Wiki page, that’s likely one place we’d begin discovering things about them – discovery being the first step in helping them...
