Welcome to the Savoir Faire Blog
What is Bounce Rate and How to Improve It
Your website should be swimming with juicy content so potential customers are enticed to stay and don’t sashay away too quickly. Drawing visitors...
Humor in marketing is done to death
What does your gut say to this question: are we too sensitive right now for humor in marketing?
We say, “H-E-Double-Hockey-Sticks no!”...
Strategy: Website Audits Critical for Search Engine Updates
Businesses large and small are feeling the impact of two June 2019 changes in the Google search engine. Google refers to one as...
Social Media Marketing Should Reflect Your Culture
At Savoir Faire, we prefer a refined approach to social media rather than the “Keep hittin’ ’em over the head!” approach.
Last month,...
CTA Best Practices to Stand Out From the Crowd
Your website exists to inspire an action from your visitors. Shorter attention spans mean you need to do so very quickly....
Digital Marketing Successes that Would Impress Shakespeare
Thank goodness for analytics! For decades — heck, centuries — marketing reporting tools generally consisted of guesswork and conjecture (or old-fashioned polling) to...
By the end of the year, I hope I know more about…
Twenty-something years ago, late night host Conan O’Brien began an ongoing sketch called “In the Year 2000,” in which he and sidekick...
Search Engine Optimization: Be The Answer
We’re asking artificial intelligence more questions than the people we know and trust — Alexa or Siri or Google knows the answer, right?...
Why Savoir Faire Partners with a Variety of Industries
I’ve been asked several times why Savoir Faire chooses to work with a variety of industry types instead of focusing efforts on one...
Despite newer programs, Google Analytics is still a great choice for businesses
There has been a lot of brouhaha over the last couple of years related to how much of our personal data is collected...
JPG or PNG? PDF or EPS? How about, HELP with my logo
“All we have is this jpeg,” is something a designer does not want to hear when inquiring about your company’s logo.
Working with...
Don’t Over-Menu Your Site if You Just Want a Hamburger
Why look at a huge menu - think of the book that is Cheesecake Factory’s menu - when you know you want a...
Why You Don’t Miss Lunch with the Boss
When the boss invites you to lunch, you should go.
Such is the lesson learned at Savoir Faire; if you can’t make...