Welcome to the Savoir Faire Blog
Don’t Over-Menu Your Site if You Just Want a Hamburger
Why look at a huge menu - think of the book that is Cheesecake Factory’s menu - when you know you want a...
Why You Don’t Miss Lunch with the Boss
When the boss invites you to lunch, you should go.
Such is the lesson learned at Savoir Faire; if you can’t make...
Reasons Why a Marketing Audit Makes Sense
Most companies start the new year with a fresh marketing budget, earmarked for new projects or to continue existing ones. Before we get...
Content Marketing Strategy? You Better Be Blogging!
How many times have you, as a small business owner, read this headline in a business or industry publication: “If you’re not blogging,...
Thoughtful and Great Gift-giving is a Gift Itself, Got It?
Just because all of the named days for holiday shopping have come and gone - farewell ‘til next year, Black Friday, Cyber Monday...
3 Essential Elements for a Successful Marketing Discovery
“Half the money I spend on advertising is wasted. The trouble is, I don't know which half,” John Wanamaker, department store titan, famously...
Thanksgiving Memories – Including Mémère’s Gravy – with Savoir Faire
For our Thanksgiving blog post this year, the Savoir Faire team dug deep into the memory banks to recall what has made this...
Savoir Faire is Moving On Up
“My baby has grown, and moved out of the house!”
That’s what I’ve been excitedly telling people, as the announcement that Savoir Faire...
Why Should I Move My Site to WordPress?
There are several answers to the question “Why should I move my site to WordPress?” One thing that’s important to note early...
Strategy Series: How do you improve the quality of your lead generation?
Constructing a concrete foundation for your inbound marketing efforts is a must to transform website visitors to leads and then leads into...
7 Halloween Marketing Tips That Are Truly Bewitching
The stench of Fourth of July fireworks had barely faded by the time grocery store shelves were packed with Halloween candy this year....
Surprise Pet Portraits are Ultimate Traditional Marketing Tactic
Imagine coming home from work to see a familiar package on the porch from pet supply online retailer, Chewy.com. You...
Strategy Series: The Essentials for Quality Lead Generation
Leads are the food that keeps your business healthy and moving forward. As any doctor or nutritionist will tell you, nurturing your body...
The importance of effective headshots for marketing
Anyone with a social media account knows how important a good profile picture is. Not only is it visible on your personal page,...