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Your Website Is Your Biggest Marketing Asset

Your Website Is Your Biggest Marketing Asset

Marketing has changed dramatically in the recent past, specifically in terms of how consumers respond to information. Common methods of getting the message out about a company’s products and services like Direct Mail, Print Ads, Radio and TV ads and cold calling are...
Resolve to Make Your Marketing Matter

Resolve to Make Your Marketing Matter

​If you’re like me, you might not be a huge fan of New Year’s resolutions. They seem to fizzle out all too quickly and only leave you feeling a tad bit guilty. Instead, I prefer focusing on personal growth year-round—embracing the elements that enhance my life and...
Digital marketing coach for small businesses

Digital marketing coach for small businesses

​My name is Stephanie McLaughlin and I am the principal of Savoir Faire Marketing/Communications. One of the favorite parts of my job is acting as a digital marketing coach for small businesses.  In the past year, I had the opportunity to support more than two dozen...
Are you using the wrong keywords?

Are you using the wrong keywords?

You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content but the wrong keywords, will it...
Introduction to GA4 Events

Introduction to GA4 Events

​Google Analytics – used by 28 million websites around the globe – is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently...
Triumphant prospect email

Triumphant prospect email

Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads – as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...