Welcome to the Savoir Faire Blog
Remove Guesswork with E-commerce Audits
We can’t imagine – and certainly wouldn’t advise – including e-commerce in your business without performing regular analysis to monitor progress and gauge...
Zen and the art of green bean casserole
The hashtags #casserole and #greenbeancasserole are trending, which means Thanksgiving quickly approaches. At Savoir Faire, we like to share a little about the...
Savoir Faire’s Little Marketing Monsters
We’ve all got a little monster in us.
Maybe that’s why I’ve loved monsters for as long as I can remember. Thankfully, the...
Simple Methods for How to Create an E-book
National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to...
Marketing Malpractice: 18 Bucks is Not Worth Losing Your Trust
We see a scenario time and again and our advice is “Own your own stuff!” Don’t become a victim of marketing malpractice.
What...
Team Savoir Faire Is On the Move
Two-thirds of American companies have team members working remotely (according to Talent LMS)—and you can include Savoir Faire in...
Lead Nurturing with Cold Contacts
Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of...
Form follows function with website design
When it comes to the look and feel of the websites we design for our clients, our designer Janna has a mantra: “Form...
What is Bounce Rate and How to Improve It
Your website should be swimming with juicy content so potential customers are enticed to stay and don’t sashay away too quickly. Drawing visitors...
Humor in marketing is done to death
What does your gut say to this question: are we too sensitive right now for humor in marketing?
We say, “H-E-Double-Hockey-Sticks no!”...
Strategy: Website Audits Critical for Search Engine Updates
Businesses large and small are feeling the impact of two June 2019 changes in the Google search engine. Google refers to one as...
Social Media Marketing Should Reflect Your Culture
At Savoir Faire, we prefer a refined approach to social media rather than the “Keep hittin’ ’em over the head!” approach.
Last month,...
CTA Best Practices to Stand Out From the Crowd
Your website exists to inspire an action from your visitors. Shorter attention spans mean you need to do so very quickly....
Digital Marketing Successes that Would Impress Shakespeare
Thank goodness for analytics! For decades — heck, centuries — marketing reporting tools generally consisted of guesswork and conjecture (or old-fashioned polling) to...