Key takeaways from this post: Claim and verify your profile. If you skip this step, you’re leaving it up to strangers to determine how your business appears on Google. Get the basics right. Make sure your categories, hours, and contact information are accurate,...
Is using source material to develop blog topics or gather facts for your posts OK? Yep, it’s even encouraged. Good original content comes from curiosity, research, and inspiration. However, the line between inspiration and imitation has always been thin, and now,...
Why is authenticity important in content marketing? Authenticity is more than just a buzzword, it's a necessity in content creation. Authenticity in content marketing builds trust and credibility, the lifeblood of any company looking to forge genuine, lasting...
Google recently launched its AI Overview, a new feature designed to enhance the search experience by generating results powered by artificial intelligence (AI). AI-generated results are prominently displayed at the top of the Google search page. For small businesses,...
The role of content development in small business marketing has never been more critical. Long gone are the days when having a static website was sufficient. In today's fast-paced digital world, dynamic and relevant content is not just beneficial, it's essential for...
In digital marketing, producing engaging content like blog posts, website landing pages and case studies is crucial for improving visibility on search engine results pages (SERPs). However, creating content is just the beginning. To truly capitalize on this content...
Website as a Marketing Tool Key Takeaways Traditional marketing tactics like direct mail and print ads are losing effectiveness as consumer behavior shifts online. A company website should be treated as an interactive marketing asset, not just a digital brochure. High...
Nothing thrills me more than coordinating a fabulous ensemble, usually with at least a splash of pink! Now, bear with me for an intriguing comparison between the careful curation of an impeccable outfit and the development of the ultimate marketing packages for small...
Keeping your email list in fighting shape empowers you to stay one step ahead of your competition. Aim for a resilient, active, and organic email list that fuels the growth of your small business. Savoir Faire’s in-house email experts employ a multitude of strategies...
You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content but the wrong keywords, will it...
Google Analytics - used by 28 million websites around the globe - is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently blasting the...
Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads - as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...
Long-form content can perform very well as a single website page. This post examines two ways to achieve that.
We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moment marketing. Google defines micro...
Short attention spans call for short-form video, and Instagram Reels is one of the most popular options for sharing brief video content. Some small and medium-sized businesses use Instagram Reels for marketing their products and services - should you? Instagram Reels...
