Are you using the wrong keywords?
You’ve heard the old philosophical chestnut about awareness: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a lot like something we say at Savoir Faire, “If you have the best digital content in the world but the wrong...
Introduction to Google Analytics 4 GA4 Events
Google Analytics – used by 28 million websites around the globe – is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently...
Triumphant prospect email
Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads – as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...
Success with long-form content
Long-form content can perform very well as a single website page. This post examines two ways to achieve that.
Micro moments marketing
We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...
Boost your business using Instagram Reels for marketing
Short attention spans call for short-form video, and Instagram Reels is one of the most popular options for sharing brief video content. Some small and medium-sized businesses use Instagram Reels for marketing their products and services – should you? Instagram...
The history of podcasts
The history of podcasts goes back further than 2004 – but that’s when the medium was dubbed “podcasting.”
How to find blog post ideas
Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
