Boost your business using Instagram Reels for marketing
Short attention spans call for short-form video, and Instagram Reels is one of the most popular options for sharing brief video content. Some small and medium-sized businesses use Instagram Reels for marketing their products and services – should you? Instagram...
The history of podcasts
The history of podcasts goes back further than 2004 – but that’s when the medium was dubbed “podcasting.”
How to find blog post ideas
Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious...
Keep it fresh by repurposing content
Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel....
Marketing discovery to content strategy
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...
Owning your business website is essential
Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...
Email marketing statistics vital to your business
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2023, know that every dollar you spend on email marketing has a return on investment of $36 for every dollar spent. Email marketing remains an economical and effective...
Elements of successful inbound marketing campaigns
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were...
