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Social Media

 

Social media has quickly evolved from a set of simple peer-to-peer platforms to a complete cacophony of sites that allow businesses to connect with customers, prospects, peers, prodigies, and much more. The ability to engage with imagery, video, audio, the written word and a host of other content types has led to an evolutionary shift in how businesses can use social media to win hearts and minds.

  • Social Media can help you engage with people while they’re doing their research and deciding what to buy.
  • Social media can help you spread your messages beyond your immediate network of friends, family, customers, prospects and vendors.
  • Social media can help you bring your company to life. It gives your company a voice and personality, which can be beneficial for a variety of audiences, including potential new hires.
  • According to Gartner research, by 2020, customers will manage 85% of their relationship with a business without talking to a human being.

The median American uses three of the top eight social platforms

Nearly one-third of the world uses social networks regularly.

Visual content is 40X more likely to get shared on social media than other types of content.

(Buffer)

CMS Setup and Configuration

Choosing the proper CMS for your short- and long-term needs can be a complex process. We make that process simple with in-depth discussions about business goals, marketing objectives and long-term vision, and then help you choose the best platform based on your needs.

Plug-in Sourcing and Integration

Out-of-the-box, any CMS is going to lack core capabilities that are critical for your business. We’ll help you navigate the complex landscape of your business needs and what plug-ins are available to assist you in extending your CMS’s capabilities.

Content Planning

Setting up, designing and launching a CMS is only the start of the battle. You must utilize its capabilities in content marketing, social, email, and other online channels to win the war.

Are you optimizing your social media?

This blog post covers our favorite social plugins.

How important is social media, really?

It’s only important if your customers use the internet. At all. Ever. See how one company increased visits to their website by almost 250% in two months.

Use Social Media to find new customers

Learn how to use social media to prospect for new customers with our workbook.

Inbound Marketing - like a Picasso

Social Media is a key element of inbound marketing, the process by which you attract, nurture and convert visitors into customers.