Many business owners are overwhelmed by the speed with which marketing has changed in recent years. Those changes reflect the dramatic shifts in the way people shop and make purchases. The evolution of the web – and how we use the web – has empowered us all as consumers, but frustrates and overwhelms a whole lot of business owners. Are you one of them?
The literal translation from the French is “to know how to do,” from Savoir “to know,” + faire “to do.” It is first seen in English writing of Sir Walter Scott in “Guy Mannering” in 1815.
What is Savoir Faire
The world of marketing has changed in recent years and many business owners and managers have struggled to keep up with those changes. Whether it’s reaching and engaging current customers or prospects, no business has been immune to the rapid evolution of how people research and make purchases.
Working with Savoir Faire will help you break your marketing habits, get a fresh look at your situation and develop new ways to reach your goals. We’re used to — and good at — guiding our clients through uncharted territories. We enjoy the adventure and you’ll enjoy the results!
Savoir Faire is an integrated marketing agency that sits at the crossroads of traditional and digital marketing, with an adventurous spirit when it comes to evolving disciplines. We’re educators as well as practitioners; we believe it’s critical that you understand the concepts and tactics we employ. When you do, you’ll feel comfortable enough to share your goals and collaborate with us to achieve them.
We work with our clients to challenge the status quo and develop appropriate solutions to their most perplexing problems. We make the effort to understand your business and the challenges it faces before we make a recommendation. Our programs are sustainable and use the most effective mix of resources: ours and yours. We communicate and stay connected. We build trust and take your business to new places.
Our objective is to help you create the conversations and experiences that will turn prospects into customers, customers into raving fans, and leave your competition with no opportunity to intervene.
We are reliable, trustworthy and unconventional. We’re knowledgeable and approachable, and our work will turn you into our raving fan.
We are a group of dynamic individuals that work with you to solve business challenges.
Janna Hartley Welch
For over 15 years, Janna has been one of Northern New England’s most prolific and creative marketing minds. However, Janna is more than a designer or a marketer, she understands the nuts-and-bolts of the back-office.
Lucy brings years of experience in customer service, marketing coordination, and project management to the Savoir Faire team. Her attention to detail and client relation skills will help us soar to new heights!
Kristen brings many years of experience in digital marketing, with a special focus on digital advertising, to the Savoir Faire team. Understanding current paid tactics and advertising strategies empowers her to manage the client’s digital ad campaigns effectively and track progress towards reaching their goals.