Content Marketing
Content marketing is tried and true. Theater owners used it to promote Shakespeare’s plays nearly 400 years ago. “Hamlet sees dead people,” read one of the teaser posters. Content has shifted to the digital stage but it remains essential.
What is content?
At Savoir Faire, we assist our clients with email marketing, among other content types. For one client we write and design a bi-monthly newsletter. From 2017 to 2018, we stimulated a 3% increase in total subscribers, including consistent growth from month to month.
- Average marketing email click rate 4%
- Our click rate 7.8%
Smart Insights released a recent study showing that a 4.06% click rate–the percentage of people who click a link inside a marketing email–is standard. For this client, we have seen percentages higher than that for all recent newsletters, and generally the click rate is between 7 and 8%, nearly double the average. Learn more about the email types your business could—and should—send.
Paid Advertising
Paid ads can also be a key component of content marketing services. For one of our clients, brand awareness has been a focus of our digital advertising efforts. While based in New Hampshire and Massachusetts, this company aims to reach prospects nationwide.
We were pleased to show at the most-recent annual report that the branding ad campaign for this client had a click through rate of 20%. That means generally every five times an ad would appear in the brand campaign, someone clicked on it. Learn more about how to maximize your digital ad spend.
Recycling isn’t just for bottles.
Repurpose blog posts into e-books, case studies into videos, and social posts into longer reads. Maximize your content’s value, save time, and extend its reach.
Great content means nothing if nobody sees it.
Keyword analysis ensures your content gets seen, not lost. Target smart, relevant keywords—long-tail included—to outrank competitors and get closer to the top of Google’s results.
Your blog could be the book you didn’t know you wrote.
Organize existing posts into themes, add transitions, and voila you’ve got an e-book. Use it for lead generation, nurturing, and showcasing your expertise without starting from scratch.
Don’t just set it and forget it.
Learn the many ins and outs of website planning and maintenance that will ensure the success of your next project.
