Marketing Plans

“What’s your plan?” That can be a terrifying question, since many of us are inclined to take off without a plan, journeying into the great, wide open – a rebel without a clue – to paraphrase the late, great Tom Petty.

We won’t let you do that. You may have seen one of our favorite analogies on this website. We have seen a lot of companies treat their marketing like a Wild West shootout, bullets a’flyin’ every which way – and rarely hitting a target. That is not how we Make Your Marketing Matter (#mymm)!

Savoir Faire develops and executes complete marketing plans for our clients. This includes website build and maintenance, email campaigns, blogging, social media, traditional marketing content, branding, graphic design and more.

Marketing Plans – Savoir Faire Marketing & Communications

Getting On the Same Page

When we start working with a client, don’t expect us to immediately start sending your emails and Tweeting for you — not without a plan! Do expect us to ask a myriad of questions during the discovery phase of the process.

Our fearless leader has a journalism background and puts it to good use at the beginning of each client engagement: Who is your ideal client? How do they usually find you? What does the sales cycle look like? What questions do they ask? What information do they typically require before they can make their purchase decision? What subjects, topics or events interest them, and how can you align with those?

When you discover how to create a strong marketing plan, you are able to see the entire campaign as a whole from start to finish, not just the disjointed parts. You will also understand the reasons behind the tactics that have been chosen for you. This allows you to develop and hone a marketing strategy that is flexible and pinpointed. When it’s time for big decisions, you can be guided by the plan instead of being lured into the unknown. Marketing plans also keep your team on the same page, so everyone knows your goals and the path to success.

However, if it makes more sense for your organization, we can also develop marketing plans for your team to execute and implement in-house. Savoir Faire can use our Discovery exercise to uncover your top needs and develop a system that your team can take over based on the people, skills and talents you have in house. Plus, we’re always just an email or phone call away for assistance.

Marketing Plans – Savoir Faire Marketing & Communications

You Can’t “Set and Forget” Your Website

You might need a new website. We will outline the essentials to proper website planning and the specific questions that should be explored prior to making decisions on design. We will also inform you of your responsibilities in the development process, outline key website hosting considerations and explore popular content management systems you might consider to simplify content updates and additions. Finally, we will outline common best practices to maintain your website and to keep it healthy and fully functional.

A website redesign is more than a facelift. It’s a growth strategy.

Optimize for search, refine calls to action, and build an ongoing content plan. Fresh, targeted content and smart design turn your site into a powerful sales tool that delivers results.

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Website planning is like building a house; skip the foundation, and it crumbles.

Understanding your goals, audience, and competitors lays the groundwork for a site that functions beautifully and delivers results. Build smart from the start.

Set your strategy up for success.

A marketing audit uncovers what’s working, what’s not, and where you can improve. Assessing your efforts helps refocus resources, tackle challenges, and identify low-hanging fruit for quick wins.

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