Make Your Marketing Matter featuring Brian Halligan


The world of marketing has changed with unsettling velocity in recent years and many business owners and managers have struggled to keep up with those changes. The way people research, shop and make purchases has changed profoundly, no matter what they’re buying. Has your marketing evolved with those changes?

On January 15, 2015, Brian Halligan, of Hubspot and Stephane McLaughlin of Savoir Faire presented the evolution of marketing and learn what you can do to make your marketing matter.

This presentation discusses how to:

  • Turn your digital footprint into your hardest working salesperson – 24/7/365
  • Tailor the way you market and sell to how human beings browse and shop
  • Find out how to market to a modern consumer and stop struggling with your marketing efforts