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Marketing Automation Comparison Chart

Savvy companies are implementing marketing automation software and programs to generate insight and intelligence around their marketing programs. When you can see the effect of marketing actions, you can begin to reverse engineer the audience reactions you want to produce – and generate more of them over time. Recent surveys show that the #1 benefit of marketing automation is the ability to generate more and better leads and that nearly 2/3 of marketers said they saw benefits from using marketing automation within the first six months of its implementation.

Below you will see a comparison of five of the leading marketing automation software platforms. The PDF adds one more platform for comparison, compares 17 more features, and includes pricing information. 

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Act On logo
Hubspot Logo
Marketo Logo
Zoho logo
Mailchimp logo

A/B Testing


Dynamic/Smart Forms


Lead Management

Lead Scoring

List Segmentation

SEO Tools

Social Media Publishing/Monitoring