In an effort to increase business, Hampton Terrace, a Bed & Breakfast located in the Berkshires, approached Savoir Faire about creating a joint promotion with Oasis, a New York City spa.
The result was a special promotion designed to grow the Facebook following of each business and provide Hampton Terrace with new leads to follow up with.
Savoir Faire designed a promotion that leveraged the contacts from both companies in order to increase traffic and generate leads for both Hampton Terrace and Oasis. Each company sent an email to their respective list of contacts directing their readers to the other company’s Facebook page and website. Upon “liking” a Facebook page, the visitor was directed to a page where they were asked to submit some personal information in order to be entered into a drawing for a free two-night stay at Hampton Terrace or a spa day at Oasis. Once this form was submitted, visitors to the Hampton Terrace Facebook page were redirected to a Thank You Page where they had the option to request a Personal Rate Quote for an upcoming stay.
An email about the Hampton Terrace giveaway went to more than 10,000 Oasis contacts. There were 502 visits to the Hampton Terrace form/page and 16 submissions. This is a 3% conversion rate on the page.
Long Term Implications: Hampton Terrace has retained 92% of the initial 449 leads they acquired through this promotion; a testament to Savoir Faire and Hampton Terrace’s execution of successful content development.
A follow-up email was sent one month after the initial promotion to all entrants of this Hampton Terrace-Oasis contest. This email contained a voucher for $50 off a two-night stay at Hampton Terrace. The result was a 29.8% open rate and a 3.5% click rate.
Savoir Faire Take-Away:
A successful collaboration with a complementary business is a great twist on a traditional Facebook contest and product giveaway.
Hampton Terrace A historic Gilded Age Bed and Breakfast located in the heart of the Berkshires, Hampton Terrace features 11 rooms and 3 cottages. Surrounded by beautiful natural scenery, a flourishing local music and arts scene, and world-class dining, Hampton Terrace is ideally located to attract tourists and weekenders alike.