A&E Coffee Roastery & Tea had, like many companies, grown organically and had never given much thought to streamlining their branding, or the confusion that inconsistent branding can mean for customers. As the owner of a small business, Emeran was focused on the day-to-day operations of her business. Product promotions, campaigns and print ads often varied in terms of imagery, font and color based on who developed them, what tools they were using and how long they had to create them. There were multiple company logos used throughout these elements. As part of our work with A&E, Savoir Faire streamlined the company communications and developed brand guidelines in order to ensure consistent communications in the future, no matter who developed the item.
The Project Scope:
Savoir Faire audited all existing communications and developed both web and print standards for logos, colors and typography, and created a guide for developing all company and product communications.
- Typography, color and font guidelines
- Standard and pop color palettes for web and print
- Logo refinement and guidelines
- In-store color palette refinement
- Print advertising templates and guidelines
- Consumer coffee and tea product communications
- Wholesale coffee and tea product communications
- Coffee bag labels
- Vehicle wrap
- Café signage designs
- Website branding
- Guildelines document outlining all elements
A&E Coffee Roastery & Tea now has a consistent set of company and product communications. Logos, colors, fonts and signage elements now present a consistent face to the consumer, whether B2B or B2C customers, whether online, in print or in the café.
Savoir Faire Take-Away:
A consistent, all-encompassing brand language, including logo, fonts and typography, language, signage and labeling is integral in creating a singular brand identity that consumers can recognize and relate to.