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Get into your customer’s brain | Points of Interest November 26

One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...

September search party | Points of Interest – September 19

The way we find information evolves every day. For example, many of us now use our tongues more and fingers less when searching for solutions. Keywords are a big business for search engines, which poses challenges for smaller companies. This...

Content Contains Fake News | Points of Interest August 22

Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.

Here are six quick reads on content strategy —...

How you doin’? | Points of Interest August 9

Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site...

Who you gonna call? | Points of Interest – July 11

If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways...

Are you at risk of being blacklisted?

Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content...

Bad advice?

We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other...

Dark mode

Operating systems and browsers have begun supporting what is called “dark mode.” Dark mode allows users to switch their preferences to allow for light text to be displayed on darkened backgrounds. According to cNet, the rise in dark mode use...

Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. (more…)

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