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Stop burning your 💰 | Points of Interest March 5

Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some solid ROI. Take a gander at these six Points of Interest to guide which approaches to consider, unless you have money to burn. In that...

Most excellent uses for Feb 29th | Points of Interest Feb 19

Hey, let’s optimize this bonus Leap Year day to get those all-important eyes on our content, OK? Here are six short ‘n’ sweet synopses that simplify the stroll to stronger sales. 

Solid Gold

You may approach a blog post like...

As loyal as your dog | Points of Interest February 5

Customer loyalty makes or breaks your business. Starting out, you may have had the time for lots of one-on-one contact as your customer base grew. Now, though, that would be tough. Fortunately, there are some great ways to maintain personalized...

Email subject lines that work

What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...

Wanna go steady? | Points of Interest January 23

Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.

Time to hire

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Look back to move forward | Points of Interest January 8

Now that we’re a week into the new decade - hello Roaring ‘20s 2.0! - we advise looking at your past efforts to strategize and optimize your marketing for the rest of the year. We’ve got six POI nuggets packed...

3..2..1..2020 | Points of Interest December 23

The new decade is days away but there’s still time to plan your 2020 marketing — before the bubbly begins to flow. The year 2020 is apropos: we encourage you to use your rear view 20/20 vision to analyze existing...

Get into your customer’s brain | Points of Interest November 26

One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...

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