Points of Interest
The Google Knowledge Graph
The Knowledge Panel won’t appear for every search; but there are steps you can take
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Passive distribution isn’t enough
Just because you built it doesn’t mean they’ll come. And figuring out how to attract
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Just (don’t) do it
When reviewing the designs for your new site, watch for these mistakes and ask for
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From transactional to relational
Transactional emails, sent to users based on actions they take such as making a purchase,
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Email marketing turns 40
What can we learn from the evolution of email marketing over the last 40 years?
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Email no-nos
Designing a well functioning and aesthetically engaging email is a balancing act. On one hand,
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Policing comments
No one wants to be the thought police. But having a comment moderation policy can
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The downside of content syndication
Syndicating your blog or content to third-party sites where you can increase your potential reach
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International idioms
There are some strange sayings around the world, like “don’t pedal in the sauerkraut.” And
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How memorable is your logo?
If we asked your customers to draw your logo from memory, how well would they
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Grammar matters
Typos, spelling mistakes, incorrect case or tense, improper heterographs and other grammatical errors can hurt
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Going live
You’ve spend months developing your new site and now you’re ready to launch. But are
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Uncovering real needs
Hiring a marketing agency, graphic designer or website developer to do exactly what you want
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Avoiding plagiarism
Using source material to develop blog topics and to gather facts for your posts is
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You Need a Brand Style Guide
Many businesses make the mistake of overlooking the value of a brand style guide. To
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Humanizing Your Emails
Do your subscribers know who you are? Do you get the feeling that they know
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Designing from the Phone Up
Instead of designing for desktop users and modifying for mobile users, why not consider mobile
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It’s Not All About You
Although your opinion matters, your website isn’t ultimately designed for you. It’s for your customers.
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The Importance of Pillar Pages
Not to be confused with Picture Pages from the late 1970s, pillar pages are extremely
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Social Image Sizes
Keeping up with all the social media channels, their image requirements and their layout changes
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Social Prospecting “How-To Guide”
Do you want to learn more about using social media to prospect and generate leads
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Pros and Cons of Big Data
Let’s talk about the benefits and risks of the big data movement.
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A 10-Step Website Redesign Checklist
Thinking about a website redesign? Knowing where to start can be overwhelming. What if you
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The SEO & Content Marketing Connection
Let’s talk about the undeniable connection between SEO and content marketing. Again.
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Time for an SEO check-up
Do you know how well your website is performing? When was the last time it
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Instagram Stats for Business
With an impressive number of users and an advertising platform powered by Facebook, it makes
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Understanding Google Search Console
Many website owners understand the importance of Google Analytics in monitoring website performance as it
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TLS and Gmail Deliverability
Privacy, especially in the age of social media, has become a hot topic. Internet users
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Mobile Navigation
As mobile internet usage increases, designers and developers continue to explore mobile navigation usability and
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Anatomy of a Blog Post
A blog post isn’t just a string of semi-connected words and sentences about a topic.
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Find Customers with Twitter
Social media channels are a great place to engage with customers and “fans.” They are
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Website Analyzers
Getting a quick diagnosis of the health of your site can help you figure out
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SEO + Content
In the early years of the internet, many businesses built websites that functioned as online
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Visual Consistency
The human brain relies heavily on visual cues, so providing consistency is a must for
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PHP mail vs third-party providers
Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective,
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“I don’t always…but when I do…”
You’ve seen the memes showing “the most interesting man in the world” from the Dos
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The Importance of Quality Backlinks
There have been many questions posed about backlinks and if they’re important for your website.
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