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The summer of pork? | Points of Interest July 30

We knew this summer was gonna be different (thank you, pandemic). But that doesn’t mean marketing takes a three-month vacation. The Pork Council’s letting pigs fly to try and save restaurants! While they help North Carolina barbecue, we’ll...

A picture’s worth 1,000 w… | Points of Interest June 25

What? Where? Weasels? Oh, words! Yes, images speak volumes about our business brand and personal brand, so look deep into these POIs to discover how photos and design can perform wonders for your bottom line.

Meet the Marketing...

Be transparent, not invisible | Points of Interest May 29

Health care front line workers are inspiring the world in this time of crisis. We are also learning from health care marketers, whose dedication to information transparency will inspire trust even after we turn the corner on the...

A-wop-bop-a-loo-bop | Points of Interest May 18

A lot of people discovered rock pioneer Little Richard’s Wikipedia page this week following his passing. If a potential new client had a Wiki page, that’s likely one place we’d begin discovering things about them - discovery being...

Yes, we’re open | Points of Interest April 29

Savoir Faire’s Google My Business listing doesn’t include hours of operation, because we’re always open and working. Even while we humans sleep (or Netflix and chill), the automated digital marketing campaigns we created are hard at...

Persevere despite the pandemic | Points of Interest April 16

Acknowledged: we’re all worried about our businesses. But, if you’re still operating through the pandemic, cutting marketing may not be the best decision.  It’s time to review, rethink and re-optimize our efforts. This week’s issue helps to point the way.

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Stop burning your 💰 | Points of Interest March 5

Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some solid ROI. Take a gander at these six Points of Interest to guide which approaches to consider, unless you have money to burn. In that...

Most excellent uses for Feb 29th | Points of Interest Feb 19

Hey, let’s optimize this bonus Leap Year day to get those all-important eyes on our content, OK? Here are six short ‘n’ sweet synopses that simplify the stroll to stronger sales. 

Solid Gold

You may approach a blog post like...

As loyal as your dog | Points of Interest February 5

Customer loyalty makes or breaks your business. Starting out, you may have had the time for lots of one-on-one contact as your customer base grew. Now, though, that would be tough. Fortunately, there are some great ways to maintain personalized...

Email subject lines that work

What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...

Wanna go steady? | Points of Interest January 23

Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.

Time to hire

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