You can still market in a pandemic | Points of Interest April 2
No one wants to appear insensitive during this global crisis. We all want to help. That doesn’t mean allowing all the efforts you’ve made in the past go to waste by letting your brand go invisible. Here are...
Marketing in uncertain times | Points of Interest March 20
Our POI email is a day late because we scrambled to assemble some information on how we approach continued marketing in the current climate of crisis. On that note, if we can help in any way, do not...
Stop burning your 💰 | Points of Interest March 5
Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some solid ROI. Take a gander at these six Points of Interest to guide which approaches to consider, unless you have money to burn. In that...
Most excellent uses for Feb 29th | Points of Interest Feb 19
Hey, let’s optimize this bonus Leap Year day to get those all-important eyes on our content, OK? Here are six short ‘n’ sweet synopses that simplify the stroll to stronger sales.
Solid Gold
You may approach a blog post like...
As loyal as your dog | Points of Interest February 5
Customer loyalty makes or breaks your business. Starting out, you may have had the time for lots of one-on-one contact as your customer base grew. Now, though, that would be tough. Fortunately, there are some great ways to maintain personalized...
Email subject lines that work
What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...
Wanna go steady? | Points of Interest January 23
Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.
Time to hire
...
Look back to move forward | Points of Interest January 8
Now that we’re a week into the new decade - hello Roaring ‘20s 2.0! - we advise looking at your past efforts to strategize and optimize your marketing for the rest of the year. We’ve got six POI nuggets packed...
3..2..1..2020 | Points of Interest December 23
The new decade is days away but there’s still time to plan your 2020 marketing — before the bubbly begins to flow. The year 2020 is apropos: we encourage you to use your rear view 20/20 vision to analyze existing...
Yes, Virginia, there’s still time for holiday marketing | Points of Interest December 11
Don’t look at the calendar and fret - consumers are still out there looking for a deal, and will be even after the 25th of December comes and goes. That means your marketing machine does not shut down for the...
Get into your customer’s brain | Points of Interest November 26
One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...
Automation = Your Christmas Elves | Points of Interest November 14
The holiday shopping season is upon us, and wouldn’t it be dazzling to have a gaggle of Elves just like Santa, who take care of a lot of the behind-the-scenes work? You can! It’s called a marketing automation workflow -...
Analyze this! Analyze that! | Points of Interest – October 30
Like many of you, we’re gearing up for the holiday season. Just like Santa’s elves test the toys for breakability, we’re testing emails for deliverability. It’s not too late to analyze and sharpen your tactics for what could be a...
How small businesses can compete | Points of Interest – October 17
Your company may have lots of valuable customer data that languishes in databases. We recommend regular analysis as well as actions based on what you learn! Here is a sextet of valuable nuggets to get you thinking about and taking...
Cunning concepts for traditional marketing | Points of Interest – October 4
Combining digital tactics with tried and true traditional marketing concepts is helping many industries stay afloat. Consider floating your boat toward a low-cost event to promote your signature service or product. Add some mystery to your message, as it’s almost...
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