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Email subject lines that work

What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...

Wanna go steady? | Points of Interest January 23

Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.

Time to hire

...

Look back to move forward | Points of Interest January 8

Now that we’re a week into the new decade - hello Roaring ‘20s 2.0! - we advise looking at your past efforts to strategize and optimize your marketing for the rest of the year. We’ve got six POI nuggets packed...

3..2..1..2020 | Points of Interest December 23

The new decade is days away but there’s still time to plan your 2020 marketing — before the bubbly begins to flow. The year 2020 is apropos: we encourage you to use your rear view 20/20 vision to analyze existing...

Get into your customer’s brain | Points of Interest November 26

One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...

September search party | Points of Interest – September 19

The way we find information evolves every day. For example, many of us now use our tongues more and fingers less when searching for solutions. Keywords are a big business for search engines, which poses challenges for smaller companies. This...

Content Contains Fake News | Points of Interest August 22

Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.

Here are six quick reads on content strategy —...

How you doin’? | Points of Interest August 9

Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site...

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