Get off the naughty list | Points of Interest December 11
“Santa Claus is Coming to Town” may be the most voyeuristic carol there is, but we can learn from it. Bad behavior = no rewards. The same is true for your content, be it blog posts or emails....
Let’s talk turkey | Points of Interest November 24
… and let’s talk about the rest of the holidays, because ready or not, they’re here. This year sure looks different and takes us out of our comfort zone - but that’s not always a...
How to avoid the Noid | Points of Interest November 12
But why would you want to avoid the Noid? It’s time to get nostalgic for comforting things: pizza in under 30 minutes, silly brand mascots and good, ol’ fashioned storytelling! We’ve spun 6 yarns for you,...
The 12-foot skeleton in the closet | Points of Interest October 29
It’s Halloween season, and some of the timeliest trick-or-treat lessons we have to share are about monsters, giant skeletons, and wearing the right “costume” when you’re in a Zoom meeting.
...Your next six pack delivered | Points of Interest October 15
Crack open one (or all) of these new Points of Interest for some refreshing looks at what’s happening in business marketing right now.
At the crossroads
At Savoir Faire, we proudly live at...
We restocked your one-stop shop | Points of Interest September 24
Twice a month, we deliver six packs of Points of Interest directly to your inbox. But we doubled down this time around, with the lowdown on our new one-stop site page, The Ultimate Guide...
Say “No” to the Status Quo | Points of Interest September 10
If Anheuser-Busch hewed to the status quo, they’d still sell suds, but we wouldn’t have beer for our dogs! It’s time to take off your blinders and look outside your purview for new opportunities. These six POIs will...
School’s in session | Points of Interest August 27
While the kids get ready to go back (either in-person or online), we’ve got some virtual learning for you - packed into six nugget-sized lessons. (Read all six and you get a gold star on the chalkboard.)
...Feel the burn … melt away | Points of Interest August 13
The topics of this week’s issue include data privacy, project management and work-from-home burnout. That alone can raise your stress level. BUT, we’ve included some plans within these tidbits to lighten your load and illuminate some light bulbs...
The summer of pork? | Points of Interest July 30
We knew this summer was gonna be different (thank you, pandemic). But that doesn’t mean marketing takes a three-month vacation. The Pork Council’s letting pigs fly to try and save restaurants! While they help North Carolina barbecue, we’ll...
While you’re “safecationing” … | Points of Interest July 17
Here are six quick Points of Interest to enjoy. Whether you are masked and staying six feet apart at the beach or if you made a beach in your garage with bags of sand and a kiddie pool,...
A picture’s worth 1,000 w… | Points of Interest June 25
What? Where? Weasels? Oh, words! Yes, images speak volumes about our business brand and personal brand, so look deep into these POIs to discover how photos and design can perform wonders for your bottom line.
Meet the Marketing...
The monster at the end of this email | Points of Interest June 10
Don’t look, but there’s a monster at the end of this email. I implore you, do not click the monster at the end of this email! (Unless you’d like to learn some valuable content-related tactics.)
...Be transparent, not invisible | Points of Interest May 29
Health care front line workers are inspiring the world in this time of crisis. We are also learning from health care marketers, whose dedication to information transparency will inspire trust even after we turn the corner on the...
A-wop-bop-a-loo-bop | Points of Interest May 18
A lot of people discovered rock pioneer Little Richard’s Wikipedia page this week following his passing. If a potential new client had a Wiki page, that’s likely one place we’d begin discovering things about them - discovery being...