Be transparent, not invisible | Points of Interest May 29
Health care front line workers are inspiring the world in this time of crisis. We are also learning from health care marketers, whose dedication to information transparency will inspire trust even after we turn the corner on the...
A-wop-bop-a-loo-bop | Points of Interest May 18
A lot of people discovered rock pioneer Little Richard’s Wikipedia page this week following his passing. If a potential new client had a Wiki page, that’s likely one place we’d begin discovering things about them - discovery...
Yes, we’re open | Points of Interest April 29
Savoir Faire’s Google My Business listing doesn’t include hours of operation, because we’re always open and working. Even while we humans sleep (or Netflix and chill), the automated digital marketing campaigns we created are hard at...
Persevere despite the pandemic | Points of Interest April 16
Acknowledged: we’re all worried about our businesses. But, if you’re still operating through the pandemic, cutting marketing may not be the best decision. It’s time to review, rethink and re-optimize our efforts. This week’s issue helps to point the way.
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You can still market in a pandemic | Points of Interest April 2
No one wants to appear insensitive during this global crisis. We all want to help. That doesn’t mean allowing all the efforts you’ve made in the past go to waste by letting your brand go invisible. Here are some ways...
Marketing in uncertain times | Points of Interest March 20
Our POI email is a day late because we scrambled to assemble some information on how we approach continued marketing in the current climate of crisis. On that note, if we can help in any way, do not hesitate to...
Stop burning your 💰 | Points of Interest March 5
Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some solid ROI. Take a gander at these six Points of Interest to guide which approaches to consider, unless you have money to burn. In that...
Most excellent uses for Feb 29th | Points of Interest Feb 19
Hey, let’s optimize this bonus Leap Year day to get those all-important eyes on our content, OK? Here are six short ‘n’ sweet synopses that simplify the stroll to stronger sales.
Solid Gold
You may approach a blog post like...
As loyal as your dog | Points of Interest February 5
Customer loyalty makes or breaks your business. Starting out, you may have had the time for lots of one-on-one contact as your customer base grew. Now, though, that would be tough. Fortunately, there are some great ways to maintain personalized...
Email subject lines that work
What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...
Wanna go steady? | Points of Interest January 23
Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.
Time to hire
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Look back to move forward | Points of Interest January 8
Now that we’re a week into the new decade - hello Roaring ‘20s 2.0! - we advise looking at your past efforts to strategize and optimize your marketing for the rest of the year. We’ve got six POI nuggets packed...
3..2..1..2020 | Points of Interest December 23
The new decade is days away but there’s still time to plan your 2020 marketing — before the bubbly begins to flow. The year 2020 is apropos: we encourage you to use your rear view 20/20 vision to analyze existing...
Yes, Virginia, there’s still time for holiday marketing | Points of Interest December 11
Don’t look at the calendar and fret - consumers are still out there looking for a deal, and will be even after the 25th of December comes and goes. That means your marketing machine does not shut down for the...
Get into your customer’s brain | Points of Interest November 26
One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...
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