How you doin’? | Points of Interest August 9
Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site performance. It’s the best way to maintain site health and keep up with - or get ahead of - the competition. Today’s issue includes six tips for maintaining your site’s wellness.
Bringing Sexy Back to SEO | Points of Interest – July 25
The summer heat is baking most of the country right now, but do you know what’s cooking with your analytics data? Here is a sextet of tactics to make your website a lean, mean lead-generating machine.
Who you gonna call? | Points of Interest – July 11
If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways to keep it going. Check out these POIs that prove traditional marketing doesn’t automatically mean boring and stuffy.
Are you at risk of being blacklisted?
Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content and sender activity. (more…)
Bad advice?
We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be best left unshared (you’d look great with bangs). (more…)
Dark mode
Operating systems and browsers have begun supporting what is called “dark mode.” Dark mode allows users to switch their preferences to allow for light text to be displayed on darkened backgrounds. According to cNet, the rise in dark mode use and adoption is particularly hot among users who work at night. (more…)
Virtual influencers
In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. (more…)
Turning back, looking forward
Coca-Cola recently brought back “New Coke” in an effort to innovate and reinvigorate their brand and brand awareness. But, they aren't the only ones going retro with their branding. (more…)
Winners and losers
Google began rolling out a core update to their search algorithm which has already had a significant impact on sites. The update, according to SEO tool providers such as Moz, has affected sites across a variety of industries. (more…)
Better LinkedIn ad targeting
Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. (more…)
What’s old (or new) is new again
Last year, we wrote about Coca-Cola’s successful rebrand of their diet colas. They hadn’t replaced the traditional Diet Coke formula or significantly changed the packaging; instead they introduced additional flavors and repackaged “diet” in a more modern way. We contrasted this to their 1980s launch of “New Coke” and referred to this rebranding as a “debacle.” (more…)
Have your bounces increased?
Email marketing and list growth has come a long way in terms of how lists are acquired and new contacts are added. List buying has become frowned upon and explicit opt-in since CAN-SPAM became not only encouraged but required. (more…)
The new age of mad men
In the ’80s, technology advancements allowed media to reach people on global scales and enabled the creation of global markets. According to Avi Dan, this globalization motivated the five biggest ad and media companies to acquire smaller agencies, growing their share of global ad spending from 2% to 66% between them. (more…)
Forgetaboutit
You’ve built your website using a content management system such as WordPress. It’s running great. And now you’re thinking about just letting it run. If it ain’t broke, don’t fix it, right?
Think again.
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You don’t count
Website owners are often thrilled with website traffic numbers and key metrics reported by Google Analytics. Their visits are high; their average time on site show people lingering; and their bounce rates indicate people are engaged and willing to click through site pages. (more…)
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