Better LinkedIn ad targeting
Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. (more…)
What’s old (or new) is new again
Last year, we wrote about Coca-Cola’s successful rebrand of their diet colas. They hadn’t replaced the traditional Diet Coke formula or significantly changed the packaging; instead they introduced additional flavors and repackaged “diet” in a more modern way. We contrasted this to their 1980s launch of “New Coke” and referred to this rebranding as a “debacle.” (more…)
Have your bounces increased?
Email marketing and list growth has come a long way in terms of how lists are acquired and new contacts are added. List buying has become frowned upon and explicit opt-in since CAN-SPAM became not only encouraged but required. (more…)
The new age of mad men
In the ’80s, technology advancements allowed media to reach people on global scales and enabled the creation of global markets. According to Avi Dan, this globalization motivated the five biggest ad and media companies to acquire smaller agencies, growing their share of global ad spending from 2% to 66% between them. (more…)
Forgetaboutit
You’ve built your website using a content management system such as WordPress. It’s running great. And now you’re thinking about just letting it run. If it ain’t broke, don’t fix it, right?
Think again.
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You don’t count
Website owners are often thrilled with website traffic numbers and key metrics reported by Google Analytics. Their visits are high; their average time on site show people lingering; and their bounce rates indicate people are engaged and willing to click through site pages. (more…)
It’s about time
Facebook and Instagram have introduced a time-tracking app to help you spend less time on their platforms. (more…)
Ethical branding
Branding in a sustainability-focused world isn’t about convincing people to buy. (more…)
Get animated
Video has become popular among marketers, particularly via social media channels and websites. Unfortunately, it is yet to be widely supported in email clients, making its use in email marketing risky. (more…)
Go (ever)green
Improve your backlinks, rankings and organic traffic with evergreen blog content. (more…)
Key differences in B2B versus B2C websites
A website is a website, right? Wrong. Depending on who you are selling to, the content and design approaches may differ. (more…)
The Google Knowledge Graph
The Knowledge Panel won’t appear for every search; but there are steps you can take to improve your business’s chance of showing up. (more…)
From town hall to living room
Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns. (more…)
The good and bad of jargon
Jargon can be necessary to convey knowledge. But sometimes, when we don’t know what to say, we fall back on jargon to fill space or to sound knowledgeable. (more…)
Worst opening lines
There are some pretty bad opening lines out there - and we’re not talking about the kind you hear at a bar. (more…)
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