Points of Interest

Stop burning your 💰 | Points of Interest March 5

Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some

Look back to move forward | Points of Interest January 8

Now that we’re a week into the new decade – hello Roaring ‘20s 2.0! –

Get into your customer’s brain | Points of Interest November 26

One of the biggest challenges in marketing is predicting customer behavior – but we can

Analyze this! Analyze that! | Points of Interest – October 30

Like many of you, we’re gearing up for the holiday season. Just like Santa’s elves

Content Contains Fake News | Points of Interest August 22

Content creation should be a top priority for any business with an online presence. Before

Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to

The new age of mad men

In the ’80s, technology advancements allowed media to reach people on global scales and enabled

You don’t count

Website owners are often thrilled with website traffic numbers and key metrics reported by Google

It’s about time

Facebook and Instagram have introduced a time-tracking app to help you spend less time on

Go (ever)green

Improve your backlinks, rankings and organic traffic with evergreen blog content. Evergreen content, or content

The Google Knowledge Graph

The Knowledge Panel won’t appear for every search; but there are steps you can take

Facebook moves to more intimate messaging

From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn

Privacy versus informed marketing

Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA)

Sprinkle with fluff

Personal posts within your business’s social media and content strategy can be effective. We recently

What's pizza have to do with accessibility?

Pizza, bunnies and ADA compliance

Doing the right thing can be cost prohibitive for some businesses. But now, the right

Is social media the new smoking?

If the government has a responsibility to add warnings to products that might be detrimental

Like a journalist

How can journalism inform your content creation decisions and engagement? We recently wrote about using

MailChimp and Shopify breakup

What does this mean for you and what are your available options to sync your

Fallen rankings?

Google issued a core algorithm update in March that may affect your website rankings. Google

Will Messenger replace email?

The technology isn’t here — yet — but someone always seems to be predicting that

Every millisecond counts

Growing up, we’re taught not to run too fast, not to ride too fast, not

Read instagram messages facebook page manager

Reply to Instagram messages from Facebook

Once-separate social media channels, Instagram and Facebook, have become easier for brands to manage with

Passive distribution isn’t enough

Just because you built it doesn’t mean they’ll come. And figuring out how to attract

Finding inspiration

Beating your head against the wall hoping to jar free an idea or two for

LinkedIn launches live streaming

It’s taken some time, but LinkedIn has followed Facebook and others by offering live video

Spark joy

New app inspired by Marie Kondo’s method lets you clean up your Twitter and bring

Too good to be true

“If it sounds too good to be true, it probably is” is the perfect adage

Halligan reflects

Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results

Bridge the gap

In the past, users were more willing to make a purchase based on less information

State your case

Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox.

WordPress for inbound marketing

Connecting your WordPress site to a marketing automation or email marketing system can make it

Ex-squeeze you

For years, we have talked about landing pages as a crucial element of any inbound

The psychology of sharing

Of course we want people to engage with and share the content we’ve worked hard

Tech trends for websites in 2019

Every year, we see trends come and go and website features and design practices are

The imperative for good imagery

As the web has evolved, the use of images has multiplied and the need for

Bad design decisions make sites hard to read

Just (don’t) do it

When reviewing the designs for your new site, watch for these mistakes and ask for

Gutenberg

WordPress 5 arrived amidst a lot of anticipation and a little bit of worry, particularly

From transactional to relational

Transactional emails, sent to users based on actions they take such as making a purchase,

Email marketing trends for 2019

It’s a new year and time to look at coming trends in email marketing. Email

Email marketing turns 40

What can we learn from the evolution of email marketing over the last 40 years?

It’s not all bad

As email addresses go “bad,” your contact database or email list can atrophy. While this

Take it outside

Three years ago, we wrote about the disastrous results that sending bulk email via your

Emulate for success

There’s nothing wrong with looking at what others are doing and emulating their formula to

Wasting time

It’s difficult to be productive all the time. It can be exhausting or draining or

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