Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site performance. It’s the best way to maintain site health and keep up with - or get ahead of - the competition. Today’s issue includes six tips for maintaining your site’s wellness.
The summer heat is baking most of the country right now, but do you know what’s cooking with your analytics data? Here is a sextet of tactics to make your website a lean, mean lead-generating machine.
If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways to keep it going. Check out these POIs that prove traditional marketing doesn’t automatically mean boring and stuffy.
Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content and sender activity. (more…)
We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be best left unshared (you’d look great with bangs). (more…)
Operating systems and browsers have begun supporting what is called “dark mode.” Dark mode allows users to switch their preferences to allow for light text to be displayed on darkened backgrounds. According to cNet, the rise in dark mode use and adoption is particularly hot among users who work at night. (more…)
Last year, we wrote about Coca-Cola’s successful rebrand of their diet colas. They hadn’t replaced the traditional Diet Coke formula or significantly changed the packaging; instead they introduced additional flavors and repackaged “diet” in a more modern way. We contrasted this to their 1980s launch of “New Coke” and referred to this rebranding as a “debacle.” (more…)
In the ’80s, technology advancements allowed media to reach people on global scales and enabled the creation of global markets. According to Avi Dan, this globalization motivated the five biggest ad and media companies to acquire smaller agencies, growing their share of global ad spending from 2% to 66% between them. (more…)
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