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Points of Interest

Points of Interest, Marketing Tidbits from Savoir Faire
Stop burning your 💰 | Points of Interest March 5

Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some

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email subject lines
Email subject lines that work

What’s the point in sending emails if no one opens them? This question reminds me

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Points of Interest, Marketing Tidbits from Savoir Faire
Look back to move forward | Points of Interest January 8

Now that we’re a week into the new decade – hello Roaring ‘20s 2.0! –

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Points of Interest, Marketing Tidbits from Savoir Faire
Get into your customer’s brain | Points of Interest November 26

One of the biggest challenges in marketing is predicting customer behavior – but we can

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Points of Interest, Marketing Tidbits from Savoir Faire
Analyze this! Analyze that! | Points of Interest – October 30

Like many of you, we’re gearing up for the holiday season. Just like Santa’s elves

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Points of Interest, Marketing Tidbits from Savoir Faire
Content Contains Fake News | Points of Interest August 22

Content creation should be a top priority for any business with an online presence. Before

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Virtual influencers – Savoir Faire Marketing & Communications
Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to

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The new age of mad men – Savoir Faire Marketing & Communications
The new age of mad men

In the ’80s, technology advancements allowed media to reach people on global scales and enabled

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You don’t count – Savoir Faire Marketing & Communications
You don’t count

Website owners are often thrilled with website traffic numbers and key metrics reported by Google

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It's about time – Savoir Faire Marketing & Communications
It’s about time

Facebook and Instagram have introduced a time-tracking app to help you spend less time on

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Go (ever)green – Savoir Faire Marketing & Communications
Go (ever)green

Improve your backlinks, rankings and organic traffic with evergreen blog content. Evergreen content, or content

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The Google Knowledge Graph – Savoir Faire Marketing & Communications
The Google Knowledge Graph

The Knowledge Panel won’t appear for every search; but there are steps you can take

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Facebook moves to more intimate messaging
From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging

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Make transactional emails relational
Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn

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Google Analytics still the best
Privacy versus informed marketing

Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA)

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Fluff in your content marketing
Sprinkle with fluff

Personal posts within your business’s social media and content strategy can be effective. We recently

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What's pizza have to do with accessibility?
Pizza, bunnies and ADA compliance

Doing the right thing can be cost prohibitive for some businesses. But now, the right

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Is social media the new smoking? – Savoir Faire Marketing & Communications
Is social media the new smoking?

If the government has a responsibility to add warnings to products that might be detrimental

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Like a journalist – Savoir Faire Marketing & Communications
Like a journalist

How can journalism inform your content creation decisions and engagement? We recently wrote about using

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MailChimp and Shopify breakup – Savoir Faire Marketing & Communications
MailChimp and Shopify breakup

What does this mean for you and what are your available options to sync your

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Fallen rankings? – Savoir Faire Marketing & Communications
Fallen rankings?

Google issued a core algorithm update in March that may affect your website rankings. Google

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Is email ready for the grave?
Will Messenger replace email?

The technology isn’t here — yet — but someone always seems to be predicting that

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Stopwatch
Every millisecond counts

Growing up, we’re taught not to run too fast, not to ride too fast, not

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Read instagram messages facebook page manager
Reply to Instagram messages from Facebook

Once-separate social media channels, Instagram and Facebook, have become easier for brands to manage with

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Build it and they will come?
Passive distribution isn’t enough

Just because you built it doesn’t mean they’ll come. And figuring out how to attract

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Overcoming writer's block
Finding inspiration

Beating your head against the wall hoping to jar free an idea or two for

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Young person live streaming
LinkedIn launches live streaming

It’s taken some time, but LinkedIn has followed Facebook and others by offering live video

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unfollow on Twitter for joy
Spark joy

New app inspired by Marie Kondo’s method lets you clean up your Twitter and bring

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Bounce rates that are too good
Too good to be true

“If it sounds too good to be true, it probably is” is the perfect adage

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Hubspot's Brian Halligan
Halligan reflects

Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results

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Bridge the gap – Savoir Faire Marketing & Communications
Bridge the gap

In the past, users were more willing to make a purchase based on less information

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content marketing facts
State your case

Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox.

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WordPress for inbound marketing – Savoir Faire Marketing & Communications
WordPress for inbound marketing

Connecting your WordPress site to a marketing automation or email marketing system can make it

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Squeeze page or landing page
Ex-squeeze you

For years, we have talked about landing pages as a crucial element of any inbound

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the psychology of sharing
The psychology of sharing

Of course we want people to engage with and share the content we’ve worked hard

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Web trends 2019
Tech trends for websites in 2019

Every year, we see trends come and go and website features and design practices are

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The imperative for good imagery – Savoir Faire Marketing & Communications
The imperative for good imagery

As the web has evolved, the use of images has multiplied and the need for

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Bad design decisions make sites hard to read
Just (don’t) do it

When reviewing the designs for your new site, watch for these mistakes and ask for

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WordPress 5.0 block editor
Gutenberg

WordPress 5 arrived amidst a lot of anticipation and a little bit of worry, particularly

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Make transactional emails relational
From transactional to relational

Transactional emails, sent to users based on actions they take such as making a purchase,

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Email trends
Email marketing trends for 2019

It’s a new year and time to look at coming trends in email marketing. Email

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Email marketing turns 40
Email marketing turns 40

What can we learn from the evolution of email marketing over the last 40 years?

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Email Decay
It’s not all bad

As email addresses go “bad,” your contact database or email list can atrophy. While this

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Third party email
Take it outside

Three years ago, we wrote about the disastrous results that sending bulk email via your

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Monkey see, monkey do
Emulate for success

There’s nothing wrong with looking at what others are doing and emulating their formula to

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