Points of Interest

Stop burning your 💰 | Points of Interest March 5
Your enthusiasm for marketing tactics is appreciated, but let’s not empty your wallet without some
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Look back to move forward | Points of Interest January 8
Now that we’re a week into the new decade – hello Roaring ‘20s 2.0! –
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Get into your customer’s brain | Points of Interest November 26
One of the biggest challenges in marketing is predicting customer behavior – but we can
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Analyze this! Analyze that! | Points of Interest – October 30
Like many of you, we’re gearing up for the holiday season. Just like Santa’s elves
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Content Contains Fake News | Points of Interest August 22
Content creation should be a top priority for any business with an online presence. Before
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Virtual influencers
In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to
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The new age of mad men
In the ’80s, technology advancements allowed media to reach people on global scales and enabled
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You don’t count
Website owners are often thrilled with website traffic numbers and key metrics reported by Google
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It’s about time
Facebook and Instagram have introduced a time-tracking app to help you spend less time on
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Go (ever)green
Improve your backlinks, rankings and organic traffic with evergreen blog content. Evergreen content, or content
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The Google Knowledge Graph
The Knowledge Panel won’t appear for every search; but there are steps you can take
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From town hall to living room
Social media is changing. Facebook and others are encouraging users to utilize more private messaging
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Lessons from Amazon
Amazon may be a behemoth; but there are lessons that even small businesses can learn
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Privacy versus informed marketing
Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA)
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Sprinkle with fluff
Personal posts within your business’s social media and content strategy can be effective. We recently
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Pizza, bunnies and ADA compliance
Doing the right thing can be cost prohibitive for some businesses. But now, the right
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Is social media the new smoking?
If the government has a responsibility to add warnings to products that might be detrimental
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Like a journalist
How can journalism inform your content creation decisions and engagement? We recently wrote about using
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MailChimp and Shopify breakup
What does this mean for you and what are your available options to sync your
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Fallen rankings?
Google issued a core algorithm update in March that may affect your website rankings. Google
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Will Messenger replace email?
The technology isn’t here — yet — but someone always seems to be predicting that
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Every millisecond counts
Growing up, we’re taught not to run too fast, not to ride too fast, not
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Reply to Instagram messages from Facebook
Once-separate social media channels, Instagram and Facebook, have become easier for brands to manage with
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Passive distribution isn’t enough
Just because you built it doesn’t mean they’ll come. And figuring out how to attract
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Finding inspiration
Beating your head against the wall hoping to jar free an idea or two for
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LinkedIn launches live streaming
It’s taken some time, but LinkedIn has followed Facebook and others by offering live video
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Too good to be true
“If it sounds too good to be true, it probably is” is the perfect adage
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Halligan reflects
Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results
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Bridge the gap
In the past, users were more willing to make a purchase based on less information
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State your case
Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox.
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WordPress for inbound marketing
Connecting your WordPress site to a marketing automation or email marketing system can make it
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Ex-squeeze you
For years, we have talked about landing pages as a crucial element of any inbound
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The psychology of sharing
Of course we want people to engage with and share the content we’ve worked hard
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Tech trends for websites in 2019
Every year, we see trends come and go and website features and design practices are
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The imperative for good imagery
As the web has evolved, the use of images has multiplied and the need for
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Just (don’t) do it
When reviewing the designs for your new site, watch for these mistakes and ask for
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From transactional to relational
Transactional emails, sent to users based on actions they take such as making a purchase,
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Email marketing trends for 2019
It’s a new year and time to look at coming trends in email marketing. Email
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Email marketing turns 40
What can we learn from the evolution of email marketing over the last 40 years?
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It’s not all bad
As email addresses go “bad,” your contact database or email list can atrophy. While this
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Take it outside
Three years ago, we wrote about the disastrous results that sending bulk email via your
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Emulate for success
There’s nothing wrong with looking at what others are doing and emulating their formula to
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Wasting time
It’s difficult to be productive all the time. It can be exhausting or draining or
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