How small businesses can compete | Points of Interest – October 17
Your company may have lots of valuable customer data that languishes in databases. We recommend regular analysis as well as actions based on what you learn! Here is a sextet of valuable nuggets to get you thinking about and taking...
Cunning concepts for traditional marketing | Points of Interest – October 4
Combining digital tactics with tried and true traditional marketing concepts is helping many industries stay afloat. Consider floating your boat toward a low-cost event to promote your signature service or product. Add some mystery to your message, as it’s almost...
September search party | Points of Interest – September 19
The way we find information evolves every day. For example, many of us now use our tongues more and fingers less when searching for solutions. Keywords are a big business for search engines, which poses challenges for smaller companies. This...
RIP Email. Wait, not dead yet! | Points of Interest – September 5
Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team —...
Content Contains Fake News | Points of Interest August 22
Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.
Here are six quick reads on content strategy —...
How you doin’? | Points of Interest August 9
Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site...
Bringing Sexy Back to SEO | Points of Interest – July 25
The summer heat is baking most of the country right now, but do you know what’s cooking with your analytics data? Here is a sextet of tactics to make your website a lean, mean lead-generating machine.
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Who you gonna call? | Points of Interest – July 11
If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways...
Are you at risk of being blacklisted?
Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content...
Bad advice?
We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other...
Dark mode
Operating systems and browsers have begun supporting what is called “dark mode.” Dark mode allows users to switch their preferences to allow for light text to be displayed on darkened backgrounds. According to cNet, the rise in dark mode use...
Virtual influencers
In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. (more…)
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Turning back, looking forward
Coca-Cola recently brought back “New Coke” in an effort to innovate and reinvigorate their brand and brand awareness. But, they aren't the only ones going retro with their branding. (more…)
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Better LinkedIn ad targeting
Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. (more…)
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