Email subject lines that work
What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We...
Wanna go steady? | Points of Interest January 23
Make building and growing customer relationships a top priority in 2020. It’s a new decade and you’ve got some tricks up your sleeve and didn’t know it! Utilize this sextet of tips to renew those customer vows.
Time to hire
...
Look back to move forward | Points of Interest January 8
Now that we’re a week into the new decade - hello Roaring ‘20s 2.0! - we advise looking at your past efforts to strategize and optimize your marketing for the rest of the year. We’ve got six POI nuggets packed...
3..2..1..2020 | Points of Interest December 23
The new decade is days away but there’s still time to plan your 2020 marketing — before the bubbly begins to flow. The year 2020 is apropos: we encourage you to use your rear view 20/20 vision to analyze existing...
Yes, Virginia, there’s still time for holiday marketing | Points of Interest December 11
Don’t look at the calendar and fret - consumers are still out there looking for a deal, and will be even after the 25th of December comes and goes. That means your marketing machine does not shut down for the...
Get into your customer’s brain | Points of Interest November 26
One of the biggest challenges in marketing is predicting customer behavior - but we can do so much, quickly and easily, on that front now that it’s a little mind-boggling. These six POI nuggets delve into personalization, automation and commercialization...
Automation = Your Christmas Elves | Points of Interest November 14
The holiday shopping season is upon us, and wouldn’t it be dazzling to have a gaggle of Elves just like Santa, who take care of a lot of the behind-the-scenes work? You can! It’s called a marketing automation workflow -...
Analyze this! Analyze that! | Points of Interest – October 30
Like many of you, we’re gearing up for the holiday season. Just like Santa’s elves test the toys for breakability, we’re testing emails for deliverability. It’s not too late to analyze and sharpen your tactics for what could be a...
How small businesses can compete | Points of Interest – October 17
Your company may have lots of valuable customer data that languishes in databases. We recommend regular analysis as well as actions based on what you learn! Here is a sextet of valuable nuggets to get you thinking about and taking...
Cunning concepts for traditional marketing | Points of Interest – October 4
Combining digital tactics with tried and true traditional marketing concepts is helping many industries stay afloat. Consider floating your boat toward a low-cost event to promote your signature service or product. Add some mystery to your message, as it’s almost...
September search party | Points of Interest – September 19
The way we find information evolves every day. For example, many of us now use our tongues more and fingers less when searching for solutions. Keywords are a big business for search engines, which poses challenges for smaller companies. This...
RIP Email. Wait, not dead yet! | Points of Interest – September 5
Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team —...
Content Contains Fake News | Points of Interest August 22
Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.
Here are six quick reads on content strategy —...
How you doin’? | Points of Interest August 9
Better yet, how’s your site doin’? If you struggle for an answer, an audit should probably be on the menu (pun intended). One of the most important things we do regularly for clients is to analyze and audit their site...
Bringing Sexy Back to SEO | Points of Interest – July 25
The summer heat is baking most of the country right now, but do you know what’s cooking with your analytics data? Here is a sextet of tactics to make your website a lean, mean lead-generating machine.
...Sign up to receive our Points of Interest delivered to your inbox.
From success stories to recent projects to stuff we find interesting, check out our Points of Interest.