Strategy & Analysis
Like a figure eight, marketing strategy and analysis has no beginning or end and cannot be separated.
There are three stages to creating a marketing strategy that will succeed:
Scattershot or Strategic?
Many companies market like it’s a Wild West shootout, firing in every direction. Sure, some random shots could hit a target, but wouldn’t you rather have every shot be a bullseye? Savoir Faire builds coherent marketing strategies for our clients to be sure that all the tools, tactics and campaigns being executed are working towards the business goals. Without a strategy, your marketing becomes scattershot. It’s a critical component to your success.
We look at your existing marketing efforts, including your email, website, social media and any traditional tactics you may be using. We will ask who your customers are. And your competitors. We will ask about your goals. We will lay the foundation before we begin marketing. Otherwise, you’ll be building on quicksand.
Savoir Faire weaves strategy and analysis together, because ongoing investigation is essential to realize what is working well and what needs to be bolstered.
You need a strong marketing strategy that identifies your audience and defines your brand. The three phases of our work are discovery, building the machine and running the machine, and the other pages in this silo of our website will go into our process in detail. As always, we’re happy to answer any questions you may have as you explore. Don’t hesitate to call or drop us a note.