Why Invest in Marketing?
As a business owner, this question has likely come up multiple times. Isn’t marketing an expensive and risky investment? The answers: Not necessarily and definitely not — if you have a solid marketing strategy. Here are some reasons why working with a complete marketing solution company like Savoir Faire makes a lot of sense for your bottom line.
“I used marketing when I first opened the business, about seven years ago.” Even if you did a fantastic job with your marketing several years ago, chances are, the efforts you made have lost traction, or are outdated. Marketing is not a “set it and forget it” function of business any more.
Changing consumer habits:
“I’ve got my regulars.” The way consumers make purchases has changed – and is constantly changing. If you don’t have a digital marketing strategy – or worse, if you have a static digital presence, you’re losing ground out there.
Technology changes in an instant:
“My store is #1 on Google right now!” We see updates to search engine optimization on a monthly basis, at least. Even if you don’t need a full-service marketing plan, keeping your online content search-friendly is key to staying ahead of your competition.
The question you should ask yourself is, isn’t the risk to my business greater without an investment in strategic marketing?
Out with the Old, In with the Bound
The old way just doesn’t work anymore. In the past, you saw growth by dedicating a portion of your gross revenue to trade events, print ads and Google ads. But in the ever-changing world of digital and traditional marketing, those days are gone. Your competition has upgraded with the times, so why haven’t you?
As consumers, the way we look for new purchases and finalize those buys has changed dramatically – and is changing even as this sentence is being written. Looking for a new car? “Google it” likely comes before you even ask your best friends in person for their opinion. The evolution of the Internet has revolutionized the sharing of information. Word-of-mouth happens online.
How do you make an impact?
Inbound marketing is earning the attention of customers instead of demanding it. You do that by having extremely relevant, easy-to-digest content on your website, in your social media in blogs and via emails.
Combining those tactics via inbound marketing is what we do best at Savoie Faire. We like to think of it as all members of the chorus — from soprano to bass — singing in harmony.
Savoir Faire to the Future
We know that the way customers get their information and shop will continue to change at the speed of new technologies. This means your marketing will be forced to evolve as well.
New services, new products, new companies and new ways of solving problems are emerging overnight (and just as quickly becoming obsolete). It’s hard to say what the next trend will be in marketing or how quickly it will come and go. However, we can speculate that the buyer, at least for the foreseeable future, will control the conversations.
Businesses, for their part, will need to see what’s happening and evolve their marketing,
along with their adoption of technology, despite their anxiety or confusion. That is where an experienced marketing partner can provide great value and insight. It is our job to stay abreast of the evolution happening in marketing – with websites and content and email and social media and emerging technologies – so we can provide our clients and partners with the best, most-relevant guidance.
It’s a job we’re good at, and we love to do it.
Don’t Get Left Behind
We have broad experience in getting a variety of industries up-to-speed with marketing and communications strategies.