With less than stellar engagement rates, is Twitter worth your effort in 2018?

Once a great channel to create engagement and help people discover your content, recent reports indicate that the average engagement rate for brands on Twitter is a paltry .049%! That’s less than the click-through rate of oft-maligned banner ads.

And though some big brands are using Twitter less, we aren’t recommending removing Twitter from your strategy…yet. There are still benefits.

Twitter remains a great way to converse with customers and prospects, and provide an additional customer service channel . Read more from Convince and Convert.

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