With less than stellar engagement rates, is Twitter worth your effort in 2018?
Once a great channel to create engagement and help people discover your content, recent reports indicate that the average engagement rate for brands on Twitter is a paltry .049%! That’s less than the click-through rate of oft-maligned banner ads.
And though some big brands are using Twitter less, we aren’t recommending removing Twitter from your strategy…yet. There are still benefits.
Twitter remains a great way to converse with customers and prospects, and provide an additional customer service channel . Read more from Convince and Convert.