Joe Pulizzi talks about creating content that stands out.
Maybe this seems like common sense, but in One Thing Is Killing Content Marketing and Everyone Is Ignoring It, Pulizzi states that the content we create must be “ valuable, useful, compelling and, yes, different.”
We can’t just throw the same old content at our audiences and expect them to be impressed. We have to be different.
But, how? How can you market a similar product to your competitors’ in a unique way? You’ve got to tell a different story – one that’s compelling, resonates with your unique audience, and one that differentiates itself from all of the other related content out there. Dig deep and find what’s interesting or unique about your business, and then talk about THAT.
Pulizzi leaves us with a great test for determining if our content is different or valuable enough. Read the full article to find out more.