We live in a world that values “thin” or pokes fun at those with a bit of extra weight. But when it comes to your content, thinner isn’t better.
So what is “thin” content? Basically, it’s content with no value or which isn’t relevant to the search result. It’s content for the sake of content, often driven by shady SEO practices.
Starting with the Panda algorithm update In 2011, Google penalizes thin content in an attempt to provide higher-quality search results to its users.
It looks at duplicate content, scraped content, auto-generated content, among other things and penalizes websites using these content practices.
What can you do?
Start by reading, evaluating and diagnosing your content. Then prioritize your pages pages and fix them.
Read “WTF Is Thin Content? (And How Do You Fix It?)” to learn more about identifying thin content and steps you can take to address duplicate posts, category pages, doorway pages and other technical SEO elements.