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With a significant increase in consumers and businesses who use mobile devices to shop for products and services, micro-moment marketing directly addresses our on-demand generation.

If you stop and look around the next time you’re in line at the grocery store, out to dinner, or riding on the subway, you won’t see many sets of eyes looking back at you. Instead, you’re likely surrounded by people looking at smartphone screens.

Maybe they’re just bored, or maybe they are searching for instant information or immediate answers. Micro-moment marketing is a way of providing exactly what people are looking for, at the moment they need it.

Whether you’re marketing to an individual or to a business, the power of micro-moment marketing lies in creating a special and valuable experience for the user – one that addresses their immediate need or want.

Read more on the topic in this article from the American Marketing Association.

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