The days of websites as online brochures are long gone. Yet, often, businesses still overlook how a website can support marketing campaigns.
Of course a website should be designed in a way that reinforces your brand, from fonts and colors to tone and message. But a site that is strategically designed and developed can also be primed to support lead generation and sales efforts.
How can a site be developed to improve marketing initiatives beyond simply supporting the brand? According to Forbes, there are several ways a website impacts marketing:
- User Experience
- Brand Influence
Learn more about each of these in “Digital Influence: Web Design’s Impact On Marketing Strategy.”