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The days of websites as online brochures are long gone. Yet, often, businesses still overlook how a website can support marketing campaigns.

Of course a website should be designed in a way that reinforces your brand, from fonts and colors to tone and message.  But a site that is strategically designed and developed can also be primed to support lead generation and sales efforts.

How can a site be developed to improve marketing initiatives beyond simply supporting the brand? According to Forbes, there are several ways a website impacts marketing:

  • Differentiation
  • User Experience
  • SEO
  • Conversion
  • Brand Influence

Learn more about each of these in “Digital Influence: Web Design’s Impact On Marketing Strategy.

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