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Business owners know they need a presence online. But when it comes to designing and developing a website, they usually leave the decision-making to a designer or agency.

However,  to ensure the website created achieves business goals, it’s beneficial for the business owner to grasp a few web design principals so he or she better understands the decisions and recommendations an agency partner makes.

The first principal to understand is usability and the importance of creating a user-friendly site. If a user can’t find information easily, he/she will go elsewhere – and quickly.

Usability is achieved through navigation, layout, color, content and device flexibility. To learn more about how each of these elements contribute to good website design and better usability, read What Business Owners Need to Know About Web Design.

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