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Rebranding can be a complex process and sometimes the results aren’t exactly what we expect. And worse, the effort could be a complete failure.

Undertaking a rebranding must be carefully considered and undertaken for the right reasons and at the right time. Even changing a color in a logo can have significant implications for conveying your message or communicating your brand.

Many large companies have learned the hard way what happens when a rebranding goes wrong, from PR problems to public criticism or even outcry.

Mastercard, Tropicana, Pepsi, Kraft Foods, Gap, Best Buy and more have all taken missteps.

Take a look at some of these brands logo changes and read about the results in “15 of The Worst Corporate Rebrands Ever” from FastPrint.

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