Rebranding can be a complex process and sometimes the results aren’t exactly what we expect. And worse, the effort could be a complete failure.
Undertaking a rebranding must be carefully considered and undertaken for the right reasons and at the right time. Even changing a color in a logo can have significant implications for conveying your message or communicating your brand.
Many large companies have learned the hard way what happens when a rebranding goes wrong, from PR problems to public criticism or even outcry.
Mastercard, Tropicana, Pepsi, Kraft Foods, Gap, Best Buy and more have all taken missteps.
Take a look at some of these brands logo changes and read about the results in “15 of The Worst Corporate Rebrands Ever” from FastPrint.