Despite what you may think, people love emails – when they’re well designed.
With all the digital noise that consumers and business professionals are bombarded with daily, we still can’t get enough of email. According to Marketing Sherpa, “72 percent of consumers say emails are their number one choice in brand communication.”
However, today’s emails have to be much more strategic and strategically designed to be effective. In order to produce results, your emails must be designed to inspire subscribers to engage and interact with your brand.
You must create a personal experience for the user, and one that encourages them to take an action, such as clicking on a call-to-action button or image that brings them to your website.
There are many ways to create well-designed emails that lead to conversions, some of which you can access in AWeber’s article, “Email Marketing Best Practices in 2017: 5 Tips to Improve Your Emails.”