Webinars are a form of content marketing that are often overlooked for a variety of reasons. Yes, they require a time commitment, but they can be used in so many ways once they’ve been developed.
Using a webinar as a sales tool is a great way to sell without being too pushy. You are educating your audience on something they are interested in, as well as the products and services you have to offer.
You also position yourself as an authority when you create and publish a webinar, because those who choose to attend or download your content are coming to you as an expert. As long as you are able to provide valuable and accurate information to your attendees, they almost can’t help but see you as a thought leader, and someone they trust highly in your industry.