You can find quality leads on Twitter, but you have to know where and how to look for them.
This article on finding marketing leads on Twitter offers a lot of great tips, which can be summarized as follows:
1. Target active users
There’s no sense targeting users who aren’t engaging with other Twitter users on a regular basis. Don’t waste your time on them.
2. Target relevant users
Again, it doesn’t make sense to target your marketing to people who aren’t like to use your products and/or services. Make sure you are targeting the right audiences on Twitter to make the most of your marketing dollars.
In case you’re not convinced of the powers of social media, check out these stats: “46% of consumers turn to social media when they’re thinking of making a purchase.” Plus, “People are 92% more likely to trust recommendations over brand content – even when those recommendations come from people they don’t know, AdWeek says.”
The leads are out there – you just have to look for them.