While having a search function on your website helps visitors find what they’re looking for, it can also provide valuable insights.
Over time, Google has stopped providing users with a detailed list of keywords that people use to find your site. This can make it challenging to do accurate keyword research to help you with your SEO efforts. Since we can no longer rely on Google for accurate keyword data, marketers have to find other ways to learn what searchers are looking for.
That’s where your on-site search functionality comes in. That little looking glass icon on your website helps users find what they’re looking for without having to click through your website navigation. And the information about what they’re looking for is all captured for you.
To get started using this underutilized feature, you’ll need to log into your Google Analytics account, and enable ‘site search’, which is located under the Admin section of your account. For a step-by-step process, check out #1 in the attached Neil Patel blog.
