SEO data is crucial to developing a successful marketing strategy today, but it can be used for more than simply pleasing Google bots. It can also boost your social media marketing efforts.
Knowing which keywords your audience is searching for is valuable beyond your website content. This information can also help you to share the right things on social media, resulting in higher engagement from your audience.
Once you’ve identified the main search queries related to your industry and products/services, you can monitor what people are talking about in this space. It’s also worth taking a peek at what’s working for your competitors, not necessarily so you can copy them, but so that you can figure out a way to do it better!
And, the better your social media marketing is performing, the better your SEO results will be as well. The two really do go hand in hand. Read more about how to use SEO data for social, here.