Writing with the intent of being funny can seem counterintuitive when creating content for your business. Yet injecting a little comedy can produce great results, especially at the top of the funnel.
At the top of the funnel, your content doesn’t need to be all business. In fact, according to Joshua Nite, top of the funnel content, designed to entertain and engage, is the perfect place to use humor.
Yet businesses still hesitate. And rightfully so.
While humor can help users identify with you and your business and invite them to engage, it must be done in a measured and appropriate way for your audience and your business.
Read this post to learn more about using humor at each stage of the funnel.