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Are you using data to help you choose your next blog topic? Deciding what to blog about this week should involve more than tossing a coin.

It’s easier than you think. Much of the data is either readily available or can easily be collected. Start by looking at the data for previous posts to determine which are performing best. If your readers ate them up, then dig deeper into those topics!

Take a look at what your competitors are blogging about, and which of their blog posts appear to be generating the most engagement. Those are likely to be topics people want to read more about.

Ask your readers what they want. Not only will you get some great ideas for blog posts, you may also find opportunities to improve or expand on your product or service offerings.

For more tips, read the full article on Hubspot.

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