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For years, SEO has focused on optimizing for search engine algorithms. But now, focusing on human beings may be more beneficial.

We aren’t saying to ignore the algorithm completely. Google still crawls websites to index web pages and keywords and other on-page information in order to serve answers to users based on their queries.

However, the search engine algorithms are also based on signals, which are generated by human beings. Thus, search engine results are heavily influenced by behavior. Google wants to serve the best results to its users and create a great user experience. If your site doesn’t deliver that experience, it could be sent to the bottom of the results.

For example, Google also gathers information on click rates, time on a page, bounce rate and frequency. If  a user bounces quickly from your site or never returns, Google may equate it to  a negative user experience and reduce your site ranking.

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