Considered a “mature channel” in content marketing, many marketers don’t quite understand exactly what influencer marketing consists of or how to leverage these influencers.
As a result, many marketers are not leveraging influencers in their marketing or aren’t practicing influencer marketing in a measurable way.
According to Hubspot, 94% of marketers said influencer marketing was an effective strategy; But 78% said they needed to improve how they determine the level of success of their influencer marketing campaigns.
Despite the measurement challenges, the known benefits make exploring influencer marketing a must for many businesses.
Learn more about the components of influencer marketing and see how some brands are leveraging influencers in Hubspot’s post “10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own.”