Inbound marketing campaigns have a number of elements from blog posts to calls-to-action that need to be tracked in order to achieve success.

Tying  the elements together and tracking them as a single campaign using Hubspot or other marketing automation platform allows you to identify what is or isn’t working.  However, given all the moving parts, planning and executing can be difficult at times, especially when running multiple campaigns simultaneously. Stephanie talks about this in her blog post “Creating Inbound Marketing Campaigns” and offers a resource to help you get started.

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