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If you discover some of your pages contain relatively “thin” content, what should you do?

Thin content is content that provides little value to the user. Google considers index pages and pages with fewer than 450 words to be thin. It even flags text-heavy pages containing duplicate or non-original content to be thin as well.

To deal with these pages and improve your site’s SEO, you have three options: update, redirect or noindex, each of which has its advantages.

In order to determine what option is best, you have to first look at the content. Some thin, outdated content can continue to have significant traffic and backlinks.

Look at how old your content is, how much content you have, what role the page plays in the buyer’s journey and whether the page sees significant traffic.

If there is still good traffic, consider updating the content to improve it.

If the content no longer aligns with your current products/services or no longer represents true or accurate information, consider removing it or redirecting the URL to another, similar page.

For more on considerations around each option, read Kristopher Jones’ article “Parsing pages: Is it better to update or remove thin content?” on SearchEngineLand.

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