When creating title tags for website pages, consider humans and search engines.
Title tags are one of several “meta” tags that provide additional information to users and search engines. Meta tags can define things such as the page author, page description, keywords, and copyright as well as the page title that appears at the top of a browser window.
This title can also appear in a number of locations around the web.
To label favorites and bookmarks in a user’s browser
As the title of a listing on a search engine results page (SERP)
In a social media post or link
Not only do titles help users find pages again, they allow users to quickly decide if a page is relevant and worth clicking, and they help search engines rank or index content.
According to SearchEngineWatch, these tags should:
Contain a primary and secondary keyword or keyword phrase and brand name
Be written for humans
Be 50 to 60 characters long
Be different from your in-content
title or headline
For more on crafting compelling, search-engine-friendly titles, see SearchEngineWatch’s title tags guide “How to write meta title tags for SEO (with good and bad examples)”