When creating title tags for website pages, consider humans and search engines.

Title tags are one of several “meta” tags that provide additional information to users and search engines. Meta tags can define things  such as the page author, page description, keywords, and copyright as well as the page title that appears at the top of a browser window.

This title can also appear in a number of locations around the web.

  • To label favorites and bookmarks in a user’s browser

  • As the title of a listing on a search engine results page (SERP)

  • In a social media post or link

Not only do titles help users find pages again, they allow users to quickly decide if a page is relevant and worth clicking, and they help search engines rank or index content.

According to SearchEngineWatch, these tags should:

  • Contain a primary and secondary keyword or keyword phrase and brand name

  • Be written for humans

  • Be 50 to 60 characters long

  • Be different from your in-content

    title or headline

For more on crafting compelling, search-engine-friendly titles, see SearchEngineWatch’s title tags guide “How to write meta title tags for SEO (with good and bad examples)

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