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Work smarter, not harder.

Timeliness and relevancy are critical when it comes to blogging. If your facts and stats are from the last decade, your post is likely to flop. Luckily, Google search offers custom filters, so you can filter out older and less relevant information, without having to dig through all of it.

Additionally, tools like Buzzsumo and Answerthepublic.com can help you find out what people are searching for, sharing and reading. These tools help you to find out what questions people are asking, so you can write the best answer.

Once you’ve developed content that people are searching for, don’t neglect to get it in front of the right audience. The more targeted your distribution is, the better your content will be received by your audience.

For example, Custom Audiences on Facebook is a great tool for targeting specific demographics, so you can ensure your posts are reaching the right people.

Read the full article, here.

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