As with much of the wisdom I’ve accumulated in my life, the answer to the question in my last post was given to me by my mother. What do you call a a late-adopter who was aware of something when the early-adopters were adopting it and has been watching and studying it ever since but hasn’t yet adopted it themselves (until now)? An academic, of course. But that’s not exactly what I want to be. I aspire to be one of those fantastic adjunct professors who actually does what they teach: a practicing academic.
I don’t know how many times I’ve said to my clients, prospects, friends and colleagues with a self-deprecating chuckle, “you know how it is; the cobblers children have no shoes.” Well it’s winter now and the kids can’t walk to school barefoot in the foot-and-a-half of snow that fell overnight so it’s just plain time to do something about it.
To that end, I am going to try to implement the kind of marketing, communications and social media programs for Savoir Faire that I recommend and execute for my clients. 2011 is the year the kids got shoes, baby!
(And, if you know anything about me, you know those shoes are going to be fantastic!)