Social media is an important part of your marketing mix. You can communicate with prospects and customers, educating, nurturing and delighting. But did you know you can also prospect on social media?
With over a billion Facebook users, more than 300 million on LinkedIn and more than 230 million Twitter users, social media is a great place to uncover prospective customers. By listening to social media conversations and offering solutions to people who have challenges, you can find and engage with social media users on their turf and turn them into leads. But with so many channels and so many users, how do you find the right people? Our social media prospecting workbook outlines the steps to take for each social media channel, tips for best results as well as exercises to help you continue prospecting on a regular basis. Download the workbook now.