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The Rise and Fall (and Rise Again) of Heroes

by | Last updated Dec 6, 2021 | Published on Jun 21, 2017 | Websites | 0 comments

At the top of many website home pages stands a hero.

You’ve probably seen him, often with a team, which users can slide, swipe or click through in an attempt to find messaging and a CTA that resonates with them…if they even cared to.

But for the most part, this early hero has fallen out of favor . Audiences are ignoring his messages and the images aren’t converting.

These hero sliders and carousels are trying to address too many audiences and really exist to satisfy the needs of multiple departments who all want  their own message on the home page. But this messaging is usually for  them, not the user.

That’s not to say your site couldn’t use a hero.

But, your hero needs to reinvent himself (think Adam West’s Batman versus Michael Keaton’s Batman).

Large (sometimes full screen) images have become the website design du jour. They  can be incredibly impactful…so long as they are relevant to the user. A hero which provides no value just takes up precious space.

For more on how your hero can come to your aid, read Adobe’s “When Large Isn’t Large Enough: Designing With Hero Images

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