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The New Google: What You Need to Know

by | Last updated Dec 6, 2021 | Published on Aug 16, 2016 | Strategy & Analysis | 0 comments

So much has changed in content marketing and SEO in recent years. In order to talk about what’s new with Google, and where it’s headed, we first need to look backwards.

Anyone who knows anything about SEO knows that, in 2013, Hummingbird changed SEO forever. It was scary. It was new. But it was just the beginning.

As SEO experts have studied Google over time, they have learned more about how it works, and with every bit of information they have learned, new questions have arisen.

Over time, experts in the industry have also become more in tune with when changes are happening with Google, and more importantly – why.

Gianluca Fiorelli, SEO & Web Marketing Consultant at ILoveSEO.net explains it best when he says, “Remember, SEO is no longer just about ‘200 ranking factors.’ SEO is about making our websites become the sources Google cannot help but use for answering queries.”

Learn more about the new Google in his full post here.

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