Millennial shoppers aren’t shopping at the mall. They’re shopping on their phones. Get used to it.

While mobile shopping hasn’t quite taken over e-commerce just yet, it’s well on its way. Unless you live under a rock, you may have noticed how much time people spend on their phones. But, do you know what they’re doing? (Aside from playing Candy Crush and Facebooking, of course.)

Guess what? They’re buying stuff. They’re researching your company products and services. They’re finding answers to questions to help them become smarter buyers. They’re comparing your business to your competitors. And they’re doing all of this while in line at the post office, or even while shopping your store.

They’re using apps, as well as full mobile sites, and “they” could be a product consumer or a business consumer. The fact of the matter is, even if you’re not taking mobile marketing seriously, your customers are. Read Meet Your Shopping Companion to learn more.

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