You may not be aware of the impact that your local Google business profile images (or lack thereof) have on potential customers. The pictures you place here really do matter.
If you run a local business, photos are absolutely crucial to increasing engagement among visitors to your business profile, no matter what platform it may be on. If your profile consists of only text, it will undoubtedly get passed over.
Furthermore; having the wrong photos could be just as detrimental to the overall impression that is left upon your visitors. You don’t have to be a professional photographer, but you should pay attention to the quality of the photos that you share on public business profiles.
For example; photos with bad lighting, blurry photos, and/or images that don’t represent your business in the most positive way should not be posted on your Google business profile. For additional details on setting your Google profile images, read this article by Wesley Young.