Following the adoption curve of technology to discern hype from viability and how it applies to content marketing.
The Gartner Group developed a methodology called Hype Cycles which allows businesses to gain insight about how an application or technology will evolve and make better business decisions with regard to adoption, maturity, and value.
Joe Pulizzi, founder of Content Marketing Institute, evaluated content marketing using the Hype Cycle methodology.
It sounds like he is predicting content marketing will soon be left behind by marketers. And while some have already begun to abandon the strategy, he suggests that disillusioned marketers aren’t correctly practicing content marketing and are thus not seeing the expected results.
Like Mr. Pulizzi, we think content will continue to bring success to businesses who execute using best practices and ongoing programs.