What is semantic search, and how is it affecting content marketing? Here’s what you need to know.
Semantic search looks to improve search accuracy by understanding what searchers are really looking for when they type words into a search engine. While it’s impossible to read minds, there are typically three main things that people are looking for when they search.
According to Dido Grigorov, CEO and founder of Net Presenta, keywords represent a searcher’s desire to 1) learn something, 2) do something, or 3) go somewhere. If you can understand what people are looking to learn, do, or where they want to go, you can develop more relevant content to meet their needs.
So, yes, keywords are important, but the meaning behind those keywords and the intent of the user is even more valuable to your content marketing strategy. Learn more about using semantic search to boost your content marketing results in this SEMrush blog.