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Have you always wondered why Google chooses certain websites for its featured snippets over others? There is actually quite a bit of rhyme and reason to it.

As you likely know by now, there are many factors that go into determining where your website results show up in a Google (or other search engine) search.

Featured snippets are just one type of a search result that can be displayed for your business. These search results most often displayed when they specifically answer a specific question.

When it comes to featured snippets, shorter content is better. In fact, “the most common length of content in a featured snippet is between 40 and 50 words.”

Qi (Vincent) Zhao, a data scientist at SEMrush goes into detail about how to earn a featured snippet on Google in this post.

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