The way people shop and make purchases has changed. Has your marketing kept up?

From the first open air markets to printing presses, from snake oil salesmen to catalogs, from print to radio to television ads and eventually the emergence of the web, change has been the only constant in marketing.

To look at the evolution of marketing means you must first examine the evolution of the consumer. The rise of technology didn’t just happen; it was driven by humans who wanted more convenience, more access, they wanted faster, better, easier and the steady; exponential growth of technology was the result. Marketing had to follow – it was the natural course.

We created a free e-book, Make Your Marketing Matter, to help you understand these shifts and the strategies for getting more out of your marketing.

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