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Privacy is a top concern among internet users and various government officials around the world.

Privacy first appeared as a concern with the implementation of regulations related to email subscriptions and permissions. As time has marched on, and data transfer and communication methods have changed and become more sophisticated, we have seen an even greater emphasis on privacy.

It’s hard to ignore  all the social media privacy discussions and the Facebook hearings in the United States and Europe, including the recent GDPR regulations and the soon-to-be CCPA. As a result, marketers must be concerned with how the tools they use to capture user data impacts privacy of those users.

One such tool that delivers incredible data about website usage to improve the user’s website experience is HotJar. This tool generates reports which show how a user scrolls, where a user clicks, the movement of their mouse while on a page and even video recordings of their site sessions.

That can be a little creepy. But, as HotJar points out, data collected and presented is completely anonymized and is never tied to a particular user. Additionally, HotJar respects the “Do Not Track” header in browsers if it’s set.

Learn more about HotJar’s approach to privacy and whether utilizing this or similar tools to improve your visitors’ experience puts you in a risky ethical position when it comes to privacy or not.

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