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The downside of content syndication

by | Last updated Dec 6, 2021 | Published on Jul 12, 2018 | Content Marketing | 0 comments

Syndicating your blog or content to third-party sites where you can increase your potential reach and expand your audience is a good idea. But there are a few less-than-desirable results you’ll want to mitigate.

Content syndication expands your presence online and gives your content greater exposure, potentially allowing it to reach more people quicker than if you were relying on your own organic results. There are also opportunities to boost your own SEO with backlinks and to also increase brand awareness.

But here’s the rub.

  • You don’t necessarily have control over who publishes your content. And, unfortunately, some less-reputable syndication services will actually publish your content as their own.
  • You can’t necessarily update your content as needed, putting your content at risk of appearing outdated on third-party sites.
  • Syndicated content can appear as duplicate content that outranks your own website.

For more on the pros and cons of syndicated content, read Weighing the Pros and Pons of Content Syndication. And for tips on overcoming them, continue reading here.

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