If you want to attract more leads, you’ve got to give away something for free. But it doesn’t necessarily have to cost you money, and there are ways to create a win-win situation for you and your potential clients.
People love free, or discounted stuff. They love knowing they are getting something of X value, for less money, or better yet – for free.
Don’t you love getting a great deal? It feels like somehow you’ve cheated the system, right?
But here’s the neat trick. A kick-ass piece of content – like a checklist, webinar or consultation – can be created just once, and used for multiple purposes. They can be offered on your website in exchange for contact information, and they can be shared on social media, as a way of generating engagement from your audience.
The same thing goes for professional photographs, graphic design assets, and other creative tools. In each case, you need only spend time once, and the lead generation benefits are endless.
This article on Jeffbullas.com gives 5 examples of great lead magnets to help you get the most out of your free offerings. You’re welcome.