Once you’ve developed a great post, the information can (and should) be updated, repurposed, and otherwise reused.
You don’t need to continuously reinvent the wheel. Sometimes creating a new blog post can be as simple as rewriting an older post with updated information or statistics, from the opposing view, from a different angle or turning the information into a different type of content, like a video or infographic.
When you publish the new version, not only do you let your existing readers (and Google) know that you’ve got new data, better links, and more relevant industry tips, you may also reach an entirely new audience.
Also, don’t forget to go back to old posts once in awhile and update the CTA’s, add new links, and update your offers and downloads. Switching up your content frequently will help keep your readers engaged. Read more at: content-marketing.thenewsfunnel.com.