Be prepared to spend more money on Facebook advertising if your mobile site is deemed “too slow”. Or risk your ads not being seen.
It’s no secret that current generations want information – NOW. Today’s mobile users don’t have time for your site to load, and Facebook warns that they don’t either.
Engagement slows in correlation to an increase in your mobile page load time, so it’s in your best interest to speed up your website regardless of Facebook’s warning.
The warning was announced at the end of August, so it’s still pretty fresh, and we’ve yet to see how much the speed of your mobile site will actually impact your Facebook marketing dollars.
Read more about the announcement details on Facebook News: Improving Mobile Site Performance.