There’s more content out there than a human being can possibly digest in their lifetime.
How can you increase the chances of your content being viewed, shared, and getting the results you want? Let’s start with Search Engine Optimization (SEO). If your article or blog is optimized for SEO with an appropriate title, meta description and URL, and based on relevant keywords, it will be much easier for Google to find and, hence, for Google to show as a search result. The easier your content is to find and categorize, the greater potential you have for brand visibility.
Another key signal that your content will be successful in reaching your target customers is that the tone of your content fits your ideal audience. According to Hubspot, “targeted content brings in targeted customers” and we agree wholeheartedly.
Finally, don’t forget the importance of including a clear call-to-action. Ask your readers to do something that will allow them to engage with your brand, with a goal of inspiring them to make a purchase down the road.
For additional signs your content is on point,read this Hubspot article.