Rank or convert: Which is more important?
Consider building a website like building a house. You must begin with a solid foundation and architectural plans before you can apply paint or hang kitchen cabinets or the house will fall apart.
Creating even a basic website involves a great deal of planning and discovery before any design or development can begin. These initial planning and strategy phases allow the web team to uncover your needs, brand information, audience demographics and the core purpose of the site in order to build a solid foundation upon which the site’s “look and feel” (colors and fonts) can be applied.
The discovery phase allows the website/marketing team to ask the client a myriad of questions to determine the needs the site addresses, the problems it solves and the functionality it must possess. These may include: